Builder - Brand Use Study 2014

The findings cited in this report are based on a survey sponsored by Hanley Wood on behalf of their publication, Builder. The purpose of this research project was to provide the editors and advertisers with a profile of the brands used by builders.

Specific areas of inquiry included: • the number and average sale price of residential units respondents’ firms were involved with building in 2013 • respondents’ familiarity with, use of, and opinions about brands in 69 product categories • importance of factors in influencing brand selection within each product category
  • Language: English
  • Released: January 2014
Study included in Corporate Account only.
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