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The findings cited in this report are based on a survey sponsored by Hanley Wood on behalf oftheir publication, Builder. The purpose of this research project was to provide the editors and advertisers with a profile of the brands used by builders.
Specific areas of inquiry included:• the number and average sale price of residential units respondents firms were involvedwith building in 2013• respondents familiarity with, use of, and opinions about brands in 69 product categories• importance of factors in influencing brand selection within each product category
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