Fashion eCommerce report 2023

Statista Digital Market Outlook


The report covers the eCommerce Fashion segment which contains Clothing, Shoes and Bags & Accessories which are sold via a digital channel, e.g., desktop computer or mobile device, to an end user. Users represent the people who bought at least one Fashion item in the last 12 months. Well-known online shops for Fashion products are Asos, Zalando, and Macy's.
Offline sales, sales from customer-to-customer (resale), for example on marketplaces like ebay, or from business-to-business are not included.

More than 7,500

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