Video-on-Demand: market data & analysis

Market Insights report

Video-on-Demand: market data & analysis

Video-on-Demand services allow customers to decide when and where they want to watch movies or TV series. The worldwide revenue of US$159.4 billion in 2023 is expected to grow to US$230.9 billion in 2027.

What's included?

  • All relevant data, including market size & forecasts for the next five years
  • COVID-19 and Russia-Ukraine war Forecast
  • Regional development with focus on: U.S., Europe and China
  • Trends and market analysis
  • Deep dives
  • Start-up analysis

Table of contents

The report covers the Video-on-Demand market. It is defined as premium over-the-top Video-on-Demand (VoD) content, distributed over the Internet. This includes three fee-based business models: firstly, rentals as a single transaction or pay-per-view (transactional-VoD or TVoD), second, rentals as subscription-based services (subscription-VoD or SVoD) and third, digital purchases via download or permanent cloud-storage (electronic-sell-through or EST). Ad-supported content and services as well as amateur video contents are not included.

The market Video-on-Demand includes the following parts:

  • Video Streaming
  • Video Downloads
  • Advertising Video-on-Demand (AVoD)
  • Free ad-supported streaming TV (FAST)
  • Pay-per-View

Note: CAGR: Compound Annual Growth Rate

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