Black Friday in the UK

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Statista dossier about Black Friday and Cyber Monday in the United Kingdom (UK)

This dossier presents a range of facts and statistics on Black Friday and Cyber Monday in the United Kingdom (UK). Black Friday is a major shopping event, which originated in the USA, taking place on the day after Thanksgiving during the fourth week of November. In recent years, the occasion has become popular in the UK, with an increasing number of retailers launching sales on Black Friday and in the surrounding period. Cyber Monday is the Monday following Black Friday, when many retailers encourage consumers to shop online through setting up online sales campaigns.

This dossier provides key information about the two key shopping events in the UK, including sales and expenditure figures, footfall data, consumer preferences and behavior and shopper demographics.

Table of contents

  • 1. Overview
    • Black Friday: expected spending in the United Kingdom (UK) 2016-2017

    • Black Friday weekend: expected offline and online spend in the UK 2017

    • Share of consumers participating in Black Friday in Europe 2017-2018, by country

    • Leading items shoppers plan to buy on Black Friday in the UK 2017

    • Black Friday: product categories ranked by sales growth in the UK 2017

    • Black Friday: share of retailers offering promotions in store in the UK 2012-2017

    • Black Friday: leading retailers based on consumers' shopping plans in the UK 2017

    • Black Friday to Christmas: week-on-week shopper footfall change in the UK 2017

  • 2. Purchase channels
    • Preferred purchase channels for Black Friday in the United Kingdom (UK) 2017-2018

    • Methods by which customers bought goods during the Black Friday period in the UK 2016

    • Number of retailers Black Friday online sales campaigns in the UK in 2016

    • Black Friday to Christmas: weekly store sales change in the UK 2016-2017

  • 3. Consumer behaviour
    • Average spend per person during Black Friday in Europe 2018, by country

    • Black Friday: spending expectations compared to last year in the UK 2017

    • Time spent holding off buying items until the Black Friday sales in the UK 2017

    • Timing of purchases made during the Black Friday period in the UK 2016

    • Reasons for disliking Black Friday among consumers in the UK 2017

  • 4. Shopper demographics
    • Black Friday: share of consumers who intend to buy goods in the UK 2016-2017, by age

    • Black Friday: online shopping expectations in the United Kingdom (UK) 2016, by age

    • Average planned spend for Black Friday sales in Great Britain 2017, by generation

    • Average planned spend for Black Friday sales in the UK 2017, by gender

    • Average planned spend for Black Friday sales in Great Britain 2017, by region

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