Black Friday in the UK

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Statista dossier about Black Friday and Cyber Monday in the United Kingdom (UK)

This dossier presents a range of facts and statistics on Black Friday and Cyber Monday in the United Kingdom (UK). Black Friday is a major shopping event in the run up to Christmas. Originating in the United States, it takes place on the day after Thanksgiving during the fourth week of November as a day when retailers put on discount deals for shoppers. In recent years, the occasion has become popular in the UK, with an increasing number of retailers launching sales on Black Friday and in the surrounding period. Cyber Monday is the Monday following Black Friday, when many retailers encourage consumers to shop for discounts online through online sales campaigns.

This dossier provides key information about the two overlapping shopping events in the UK, including spending figures, footfall, consumer behavior and shopper demographics.

Table of contents

  • 1. Overview
    • Share of consumers participating in Black Friday in Europe 2017-2018, by country

    • Average spend per person during Black Friday in Europe 2018, by country

    • Black Friday: expected spending in the United Kingdom (UK) 2016-2018

    • Black Friday weekend: expected offline and online spend in the UK 2018

    • Leading items shoppers plan to buy over Black Friday weekend in the UK 2018

    • Black Friday: product categories ranked by sales growth in the UK 2017

    • Black Friday: share of retailers offering promotions in store in the UK 2012-2017

    • Black Friday: leading retailers based on consumers' shopping plans in the UK 2017

    • Black Friday to Christmas: week-on-week shopper footfall change in the UK 2017

  • 2. Purchase channels
    • Preferred purchase channels for Black Friday in the United Kingdom (UK) 2017-2018

    • Black Friday: online v. high street shopping preferences in the UK 2015-2018

    • Black Friday/Cyber Monday purchase channels in the UK 2018

    • Black Friday to Christmas: weekly store sales change in the UK 2016-2017

    • Number of retailers Black Friday online sales campaigns in the UK in 2016

  • 3. Shopper demographics
    • Interest in Black Friday and Cyber Monday in the UK 2018, by age

    • Black Friday: share of consumers who intend to buy goods in the UK 2016-2017, by age

    • Average planned spend for Black Friday sales in Great Britain 2018, by generation

    • Average planned spend for Black Friday sales in Great Britain 2018, by gender

    • Average planned spend for Black Friday sales in the UK 2018, by region

  • 4. Shopper behavior
    • Black Friday: spending expectations compared to last year in the UK 2017

    • Time spent holding off buying items until the Black Friday sales in the UK 2018

    • Timing of purchases made during the Black Friday period in the UK 2016

    • Black Friday: who shoppers plan to buy for in the UK 2018, by gender

    • Reasons for disliking Black Friday among consumers in the UK 2017

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