Black Friday in the UK

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Statista dossier about Black Friday and Cyber Monday in the United Kingdom (UK)

This dossier presents a range of facts and statistics on Black Friday and Cyber Monday in the United Kingdom (UK). Black Friday is a major shopping event in the run up to Christmas. Originating in the United States, it takes place on the day after Thanksgiving during the fourth week of November as a day when retailers put on discount deals for shoppers. In recent years, the occasion has become popular in the UK, with an increasing number of retailers launching sales on Black Friday and in the surrounding period. Cyber Monday is the Monday following Black Friday, when many retailers encourage consumers to shop for discounts online through online sales campaigns.

This dossier provides key information about the two overlapping shopping events in the UK, including spending figures, footfall, consumer behavior and shopper demographics.

Table of contents

  • 1. Overview
    • Black Friday and Cyber Week sales value in selected European countries 2018-2020

    • Black Friday campaign plans of businesses in Europe 2020

    • Average spend per person during Black Friday in Europe 2019-2020, by country

    • Growth in online retail sales on Black Friday in Europe 2019, by country

    • Consumer participation in shopping events in the UK 2019, by event

    • Black Friday retail footfall in the United Kingdom (UK) 2020, by shopping location

  • 2. Black Friday sales
    • Black Friday: expected spending in the United Kingdom (UK) 2016-2020

    • Black Friday weekend: expected offline and online spend in the UK 2020

    • Indexed Black Friday sales in the UK 2014-2019

    • Consumer expectations of Black Friday discounts in the UK 2020

  • 3. Purchase channels
    • Black Friday: online v. high street shopping preferences in the UK 2019-2020

    • Black Friday/Cyber Monday purchase channels in the UK 2020

    • Most purchased products on Amazon on Black Friday in the UK in 2019

  • 4. Shopper behavior
    • Black Friday: share of consumers who intend to buy goods in the UK 2016-2020, by age

    • Average planned spend for Black Friday sales in Great Britain 2020, by generation

    • Average planned spend for Black Friday sales in Great Britain 2020, by gender

    • Average planned spend for Black Friday sales in the UK 2020, by region

    • Black Friday: spending expectations compared to last year in the UK 2019

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