Black Friday in the UK

Statistics report about Black Friday and Cyber Monday in the United Kingdom (UK)

Black Friday in the UK

This report presents a range of facts and statistics on Black Friday and Cyber Monday in the United Kingdom (UK). Black Friday is a major shopping event in the run up to Christmas. Originating in the United States, it takes place on the day after Thanksgiving during the fourth week of November as a day when retailers put on discount deals for shoppers. In recent years, the occasion has become popular in the UK, with an increasing number of retailers launching sales on Black Friday and in the surrounding period. Cyber Monday is the Monday following Black Friday, when many retailers encourage consumers to shop for discounts online through online sales campaigns.

This report starts with an overview of the entire Christmas shopping season in the UK. It then provides key information about the Black Friday week in the UK, including spending figures, purchase channels, and consumer behavior.

Table of contents

Christmas season overview

5
  • Premium Statistic Christmas sales in the United Kingdom (UK) 2016-2023
  • Premium Statistic Average Christmas gifts spend per head in the UK 2019-2023, by category
  • Basic Statistic Average Christmas spending per head in the UK 2023, by region
  • Premium Statistic Consumers planning to shop the November sales events worldwide 2023
  • Premium Statistic Consumers expecting to reduce non-food holiday season spending worldwide 2023

Spending

5
  • Premium Statistic Black Friday: expected spending in the United Kingdom (UK) 2016-2023
  • Premium Statistic Average planned spend for Black Friday sales in Great Britain 2023, by generation
  • Basic Statistic Average planned spend for Black Friday sales in Great Britain 2023, by gender
  • Premium Statistic Average planned spend for Black Friday sales in the UK 2023, by region
  • Premium Statistic Black Friday: sales growth by channel in the United Kingdom (UK) 2019-2023

Purchase channels

5
  • Premium Statistic Black Friday: expected spending by channel in the United Kingdom (UK) 2019-2023
  • Premium Statistic Black Friday weekend: expected offline and online spend in the UK 2023
  • Premium Statistic Expected channels to spend on during Black Friday in the UK in 2023
  • Premium Statistic Where consumers go to find the best Black Friday deals in the UK 2023
  • Premium Statistic Consumers' key purchase location criteria over Black Friday weekend in the UK in 2023

Shopping behavior

8
  • Premium Statistic Black Friday knowledge in the UK in 2023
  • Premium Statistic Consumers planning to shop the November sales events in the UK in 2023
  • Premium Statistic Leading items shoppers plan to buy over Black Friday weekend in the UK 2023
  • Premium Statistic Reasons consumers plan to shop during Black Friday in the UK 2023
  • Premium Statistic Consumers' reasons for reducing spending on Black Friday weekend in the UK in 2023
  • Premium Statistic Consumers' start time for deals during Black Friday weekend in the UK in 2023
  • Premium Statistic Consumers' favorite discounts during Black Friday weekend in the UK in 2023
  • Premium Statistic Black Friday weekend price category budget allocation in the UK in 2023

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