Black Friday in Italy

The Statista dossier
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Statista dossier about Black Friday in Italy

This dossier presents data about Black Friday in Italy. The first chapter gives a general overview on Black Friday in Italy. Furthermore, the second and third chapters provide data about the average spending, the shopping intentions, and the shopping behavior of Italian consumers on this day. Lastly, the study contains facts on the sales on Black Friday in different European countries compared to Italy.

Table of contents

  • 1. Overview
    • Knowledge of Black Friday in Italy 2019

    • Understanding of Black Friday in Italy 2019

    • Preferred retail channel for Black Friday shopping in Italy 2019

    • How to choose what to buy on Black Friday in Italy 2019

  • 2. Spending and shopping behavior
    • Estimated Christmas spending during Black Friday in Italy 2018

    • Shopping attitude towards Black Friday in Italy 2019

    • Black Friday impact on Christmas purchases in Italy 2017-2018

    • Distribution of online shoppers during Black Friday in Italy 2018, by device

    • Distribution of online shoppers during Black Friday 2018, by gender

    • Distribution of online shoppers during Black Friday in Italy 2018, by age group

  • 3. Shopping intentions
    • Purchasing intentions on Black Friday in Italy 2019

    • Consumers knowing what to purchase on Black Friday in Italy 2019, by age group

    • Consumers uncertain if shopping on Black Friday in Italy 2019, by age group

    • Distribution of consumers not shopping on Black Friday in Italy 2019, by age group

    • Products purchased online on Black Friday in Italy 2017, by gender

    • Products purchased online on Black Friday in Italy 2017, by age group

    • Products purchased online on Black Friday in Italy 2017, by macro-region

    • Spending intentions during Black Friday weekend in Italy 2019

  • 4. Black Friday in Europe
    • Black Friday and Cyber Week sales value in selected European countries 2018-2019

    • Average Black Friday discount rates in European countries in 2018

    • Share of consumers participating in Black Friday in Europe 2017-2018, by country

    • Average spend per person during Black Friday in Europe 2018, by country

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