Black Friday in Italy

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier about Black Friday in Italy

This dossier presents data about Black Friday in Italy. The first chapter gives a general overview on Black Friday in Italy. Furthermore, the second and third chapters provide data about the average spending, the shopping intentions, and the shopping behavior of Italian consumers on this day. Lastly, the study contains facts on the sales on Black Friday in different European countries compared to Italy.

Table of contents

  • 1. Overview
    • Awareness of Black Friday & Cyber Monday in selected European countries 2020

    • Understanding of Black Friday in Italy 2019

    • Preferred retail channel for Black Friday shopping in Italy 2019

    • How to choose what to buy on Black Friday in Italy 2019

  • 2. Spending and shopping behavior
    • Shopping habits before Black Friday in Italy 2020

    • Discount expectations for Black Friday and Cyber Monday among Italian consumers 2020

    • Shopping attitude towards Black Friday in Italy 2019

    • Distribution of online shoppers during Black Friday in Italy 2018, by device

    • Distribution of online shoppers during Black Friday 2019, by gender

    • Distribution of online shoppers during Black Friday in Italy 2018, by age group

  • 3. Shopping intentions
    • Shopping intentions during Black Friday in Italy 2020, by product category

    • Shopping intentions during Black Friday in Italy 2020, by channel

    • Purchasing intentions on Black Friday in Italy 2019

    • Consumers knowing what to purchase on Black Friday in Italy 2019, by age group

    • Consumers uncertain if shopping on Black Friday in Italy 2019, by age group

    • Distribution of consumers not shopping on Black Friday in Italy 2019, by age group

    • Spending intentions during Black Friday in Italy 2020

  • 4. Black Friday in Europe
    • Black Friday and Cyber Week sales value in selected European countries 2018-2020

    • Average Black Friday discount rates in European countries in 2018

    • Share of consumers participating in Black Friday in Europe 2017-2018, by country

    • Average spend per person during Black Friday in Europe 2019-2020, by country

More than 7,500
companies
trust
Statista
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
Statista is a great source of knowledge, and pretty helpful to manage the daily work.

Christof Baron about Statista CEO, MindShare Germany

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!