Black Friday e-commerce in Brazil

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Statista dossier on Black Friday online shopping in Brazil

This dossier provides a range of facts and statistics about e-commerce on Black Friday in Brazil. It entails an overview of online retail in the country, as well as the shopping season's sales figures and relevant data on consumer behavior. The study also contains an outlook of Black Friday in Latin America altogether.

Table of contents

  • 1. E-commerce overview
    • Total retail e-commerce revenue in Brazil 2017-2024

    • Online retail users in Brazil 2017-2024

    • Retail e-commerce ARPU in Brazil 2017-2024

    • Brazil: most popular retail e-commerce categories 2019

    • Brazil: popular mobile shopping categories 2020

    • Brazil: online shopping revenue 2019, by holiday

  • 2. Sales
    • Brazil: Black Friday online shopping sales revenue 2013-2020

    • Brazil: growth rate of online sales on Black Friday 2014-2019

    • Brazil: online sales value per checkout on Black Friday 2013-2019

    • Brazil: number of online checkouts on Black Friday 2013-2020

    • Brazil: growth rate of online checkouts on Black Friday 2017-2019

    • Brazil: Black Friday mobile shopping sales share 2013-2019

    • Brazil: Black Week online shopping sales revenue 2018-2020

  • 3. Consumption
    • Brazil: internet users who know about Black Friday 2014-2018

    • Brazil: number of unique online customers on Black Friday 2013-2019

    • Brazil: number of new online buyers on Black Friday 2013-2019

    • Brazil: locations to shop on Black Friday by type 2019

    • Brazil: Black Friday online sales by device 2019

    • Brazil: most desired Black Friday product categories 2019

    • Brazil: most expected Black Friday offers 2019

  • 4. Challenges
    • Brazil: e-commerce products' price change before Black Friday 2020

    • Black Friday: total number of complaints Brazil 2019

    • Black Friday: most reported problems by type Brazil 2019

    • Black Friday: number of complaints by online retailer Brazil 2019

  • 5. Regional outlook
    • Latin America: Black Friday and Cyber Monday awareness among internet users 2019

    • Latin America: spending intention on Black Friday & Cyber Monday 2020, by country

    • Latin America: expected purchases during Black Friday 2019, by country

    • Latin America: Black Friday e-commerce growth 2019, by country

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