Christmas shopping in the United Kingdom (UK)

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Statista dossier on Christmas shopping in the United Kingdom (UK)

This dossier presents a range of statistics and facts about Christmas shopping in the United Kingdom. Focusing primarily on spending and shopping habits, the data paints an overall picture of the retail landscape over the Christmas period in the UK, including trends in e-commerce and seasonal events such as Black Friday and Cyber Monday.

For more statistics and data on the holiday period general, also see the Statista dossier on the Christmas season in the UK.

Table of contents

  • 1. Black Friday
    • Main holiday shopping events in the UK 2019

    • Black Friday weekend: expected offline and online spend in the UK 2019

    • Black Friday: expected spending in the United Kingdom (UK) 2016-2017

    • Average planned spend for Black Friday sales in Great Britain 2018, by generation

    • Average planned spend for Black Friday sales in Great Britain 2019, by gender

    • Average planned spend for Black Friday sales in the UK 2019, by region

    • Black Friday: spending expectations compared to last year in the UK 2019

    • Black Friday: share of consumers who intend to buy goods in the UK 2016-2019, by age

    • Leading items shoppers plan to buy over Black Friday weekend in the UK 2018

    • Black Friday: leading retailers based on consumers' shopping plans in the UK 2017

  • 2. Christmas Spending
    • Christmas spending in Europe 2018, by country

    • Christmas sales in the United Kingdom (UK) 2016-2018

    • Christmas retail: sales growth of food and non-food items in the UK 2016-2019

    • Christmas shopping: percentage change in store sales in the UK 2018, by category

    • Christmas period: average consumer spending in the UK 2018-2019, by category

    • Cost of Christmas dinner from major food retailers in the United Kingdom (UK) in 2019

  • 3. Christmas Shopping & Gifts
    • Festive season gift inspiration channels in the UK 2018

    • Holiday shopping timeline in the UK 2019

    • Visits per user on fashion websites during holiday season in the UK 2018

    • Visits per user on electronics websites during holiday season in the UK 2018

    • Share of consumers who received Christmas presents in the UK 2018 by gender

    • Motivations for buying in-store over Christmas in the UK 2018

    • Share of consumers who received unwanted Christmas gifts in the UK 2018

    • Consumer solutions to unwanted Christmas gifts in the UK 2018

    • Christmas shopping: planned purchase times for consumers in the UK 2018

  • 4. Online/Mobile Shopping
    • Online and offline retail sales during Christmas in the UK 2017-2018

    • Online Christmas retail spending in the United Kingdom (UK) 2011-2016

    • UK consumers: Online Christmas shopping reasons 2019

    • Categories shoppers intend spending on during holiday season in the UK 2019

    • Online shopping intention of consumers during holiday season in Europe 2019

    • Mobile app usage expectations of consumers during holiday season in Europe 2019

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