Black Friday in the Netherlands

Statistics report on Black Friday in the Netherlands

Black Friday in the Netherlands

This report presents facts and statistics on Black Friday in the Netherlands. It includes a chapter on familiarity with and interest in Black Friday, a chapter on Black Friday skepticism, consumer behavior and spending, Black Friday in other European countries, as well as a final chapter on general shopping behavior among Dutch consumers.

Table of contents

Black Friday familiarity & interest

5
  • Premium Statistic Consumer familiarity with Black Friday in the Netherlands 2019-2021
  • Premium Statistic Share of Dutch shoppers intending to buy online during selected sales events 2022
  • Premium Statistic Black Friday participation among consumers in the Netherlands 2023
  • Premium Statistic Dutch shoppers who feel Black Friday causes people to make unnecessary purchases 2022
  • Premium Statistic Dutch shoppers who like having a sales occasion like Black Friday 2022

Disinterest in Black Friday

5
  • Premium Statistic Dutch shoppers who feel Black Friday is old-fashioned 2022
  • Basic Statistic Netherlands: opinions on abolishing Black Friday 2022, by age & gender
  • Basic Statistic Dutch shoppers who believe stores closing on Black Friday is positive 2022
  • Premium Statistic Green Friday awareness among consumers in the Netherlands 2022-2023
  • Premium Statistic Leading reasons consumers are skipping Black Friday in the Netherlands 2022

Black Friday spending & behavior

11
  • Premium Statistic Consumers who made purchases during Black Friday in the Netherlands in 2018-2023
  • Premium Statistic Consumer spending expectations during Black Friday in the Netherlands 2023
  • Premium Statistic Leading products Dutch shoppers are interested in buying on Black Friday 2023
  • Premium Statistic Black Friday shopping intentions in the Netherlands 2023, by purchase channel
  • Premium Statistic Expected Black Friday spending among consumers in the Netherlands 2019-2023
  • Premium Statistic Generations that will shop more online on Black Friday in the Netherlands 2022
  • Premium Statistic Netherlands: Black Friday (impulse) buying reduction 2022, by gender
  • Premium Statistic Preferred sales channels among consumers during Black Friday in the Netherlands 2022
  • Premium Statistic Netherlands: shopping for self and/or others on Black Friday 2022, by product type
  • Premium Statistic Netherlands: desire for more Black Friday deals from Dutch stores 2022
  • Premium Statistic Dutch shoppers who feel Black Friday causes them to make unnecessary purchases 2022

Black Friday in other European countries

6
  • Premium Statistic Consumers expecting to reduce holiday season spending due to inflation in Europe 2022
  • Premium Statistic Belgium: shopping for self and/or others on Black Friday 2022, by product type
  • Premium Statistic Most popular product categories during Black Friday in France 2023
  • Premium Statistic Leading items shoppers plan to buy over Black Friday weekend in the UK 2023
  • Premium Statistic Most popular product category on Black Friday in Germany in 2023
  • Premium Statistic Shopping intentions during Black Friday in Italy 2023, by product category

Recent shopping behavior among Dutch consumers

5
  • Premium Forecast Interest in product categories in the Netherlands 2024
  • Premium Forecast Purchase intention by category in the Netherlands 2024
  • Premium Forecast Sources of inspiration for new products in the Netherlands 2024
  • Premium Forecast Sources of information about products in the Netherlands 2024
  • Premium Forecast Brand awareness by category in the Netherlands 2024

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