Black Friday and Cyber Monday in the Netherlands

The Statista dossier
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Statista dossier on Black Friday and Cyber Monday in the Netherlands

This dossier presents facts and statistics on Black Friday and Cyber Monday in the Netherlands. It includes figures on the interest in Black Friday and Cyber Monday, consumer behavior and spending, purchase channels as well as Black Friday and Cyber Monday deals.

Table of contents

  • 1. Consumer behavior
    • Consumer familiarity with Black Friday in the Netherlands 2018

    • Familiarity with Black Friday in the Netherlands 2017, by age group

    • Black Friday participation in the Netherlands 2016-2018

    • Participation in Black Friday and Cyber Monday in the Netherlands 2016, by age group

    • Black Friday participations plans in the Netherlands 2018

    • Intention to participate in Black Friday in the Netherlands 2017, by age group

    • Black Friday purchases in the Netherlands 2018

    • Black Friday shopping in the Netherlands 2017, by occasion

    • Black Friday shopping in the Netherlands 2018, by purchase channel

    • Most popular time for Black Friday and Cyber Monday purchases in the Netherlands 2018

    • Favorite stores for Black Friday shopping in the Netherlands 2018, by type

    • Recipients of Black Friday purchases in the Netherlands 2018

  • 2. Consumer spending
    • Black Friday expenditure in the Netherlands 2018, by purchase channel

    • Black Friday Cyber Monday online revenue in Belgium and Netherlands 2015-2016

    • Black Friday and Cyber Monday online revenue in the Netherlands 2016, by day

    • Black Friday turnover increase in the Netherlands and Belgium 2017

    • Black Friday turnover increase in the Netherlands 2014-2017

    • Black Friday turnover increase in the Netherlands 2017, by retailer type

  • 3. Deals
    • Most popular Black Friday products in the Netherlands 2017

    • Interest in Black Friday deals in the Netherlands 2018, by product

    • Expected discount on Black Friday by consumers in the Netherlands 2018

    • Most popular sources to find Black Friday deals in the Netherlands 2017

    • Most popular products on Black Friday in the Netherlands 2018, by category and gender

    • Perceived interest in Black Friday deals in the Netherlands 2018

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