Black Friday worldwide

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Statista Dossier on Black Friday worldwide

This dossier presents statistics about the worldwide sales event, Black Friday. It provides an overview, with statistics on spending in key countries and worldwide consumer behavior. Then the focus narrows to regions where Black Friday is a significant retail event, namely the Americas, the United Kingdom, and Europe. These chapters explore how consumers intend to shop in the upcoming sales.

Table of contents

    • U.S. consumers planning to shop on Thanksgiving weekend by day 2021

    • Desktop spending on selected holiday shopping days in the U.S. 2008-2020

    • Black Friday: expected spending in the United Kingdom (UK) 2016-2021

    • Forecast Cyber Five online retail sales in the U.S.2021

    • Black Friday and Cyber Week sales value in selected European countries 2018-2020

    • Channels expected to be used during Black Friday/Cyber Weekend in key markets 2021

    • In-store shopping intention in selected countries worldwide on Black Friday 2021

    • Leading countries searching for Black Friday in 2021

    • Intention of U.S. consumers to shop in-store for Black Friday sales 2021

    • Planned shopping event participation among retailers in the U.S. 2021

    • U.S. sales days when most people do their holiday shopping 2020 and 2021

    • Sales season discount rates that would lead consumers to shop U.S. 2021

    • Sources first introducing shoppers to Cyber Weekend deals in the U.S. 2021

    • In-store vs. online holiday shopping plans in the U.S. 2021, by vaccination status

    • Consumer shopping plans for deals Black Friday and Cyber Monday Canada 2020-2021

    • Purchase channel preferences for Black Friday shopping in Mexico 2021

    • Purchase channel preferences for Black Friday shopping in Brazil 2021

    • Share of retailers participating in Black Friday in the UK 2020-2021

    • Black Friday/Cyber Monday purchase channels in the UK 2021

    • Interest in in-store shopping during Black Friday in the UK 2021, by age and gender

    • Interest in Black Friday and Cyber Monday among adults in the UK 2021

    • Average planned spend for Black Friday sales in the UK 2021, by region

    • Average planned spend for Black Friday sales in Great Britain 2021, by gender

    • Average planned spend for Black Friday sales in Great Britain 2021, by generation

    • Reasons for a smaller Black Friday budget in Germany 2021

    • Reasons for a larger Black Friday budget in Germany 2021

    • Planned Black Friday budget in Germany 2021

    • Spain: in-store shopping intention on Black Friday 2021, by age group

    • France: in-store shopping intention on Black Friday 2021, by age group

    • Germany: reasons to do holiday shopping in-store 2021

    • Italy: in-store shopping intention on Black Friday 2021, by generation

    • Italy: in-store shopping intention on Black Friday 2021

    • Italy: preferred Black Friday discounts 2021

    • Share of Dutch shoppers intending to buy online during selected sales events 2021

    • Purchasing channel preferences for Black Friday shopping in Turkey 2021

    • Sweden: days when customers make the most purchases 2021

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