E-Commerce market Austria/Switzerland 2017

Market report of the 250 highest revenue B2C online stores for physical goods

E-Commerce market Austria/Switzerland 2017

The E-commerce market Austria/Switzerland 2017 report is based on an analysis of the biggest 250 online stores for each country. The Köln EHI Retail Institute, in cooperation with Statista, has carried out the report for the seventh time as an extension to the report E-Commerce market Germany 2017 in Summer/Autumn 2017. The report lists the dealers based on online revenue generated in 2016. The report is ideal for the acquisition of new partners, competition and market analysis.

It will be published on the 29th November 2017. You can already preorder it here.


The examination of online stores was carried out from May to July 2017. In context of the analysis the online stores were asked about their revenue and sales channels. Additionally, secondary data was collected from multiple secondary professional databases (EHI, Bundesanzeiger, Statista). Based on existing data, drivers of E-commerce revenue were identified and influencing factors were quantified through a regression analysis, which allowed missing data to be approximated. The revenue information shown relates to the business year 2016.


The report consists of 2 professionally prepared documents: one PDF document and one Excel file with 500 data sets of online stores and around 170 columns.

The PDF document contains a detailed analysis of the data with diagrams and tables regarding the most important results.

The Excel file includes all examined criteria of the top 250 online stores, sorted by revenue. The excel file is in an easy-to-use format in part due to the convenient tables in which further analyses are possible by using the filter option. The following criteria are included:

• Ranking
• Company
• E-Commerce revenue
• Total revenue
• Address
• Contact person
• Legal form
• Product segments (core and additional segments)
• Sales channels
• Mobile optimisation and apps (iOS, Android)
• Store launch
• Traffic
• Shop systems
• Seal of quality
• Customer reviews (e.g. eKomi, Trusted Shops)
• Social Media (Facebook, Twitter, YouTube, GooglePlus, Pinterest, Instagram)
• Payment procedures
• Shipping methods

You can find more information at the EHI Retail Institute and it's Research field E-Commerce.

Publishing date: 29. November 2017

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