E-Commerce market Germany 2017

Market report of the 1,000 highest revenue B2C online stores for physical goods.

E-Commerce market Germany 2017 For the ninth time, in cooperation with the EHI Retail Institute, the E-Commerce market Germany 2017 report lists the 1,000 biggest German online stores for physical goods (with a focus on the B2C market) by online revenue generated in 2016. It is supplemented through the 2017 E-Commerce Market Austria/Switzerland report. The report is ideal for the acquisition of new partners, competition and market analysis.

It will be published on the 12th October 2017. You can already preorder it here.


This report examines the German B2C E-commerce market from the supply side, through a detailed analysis of the biggest online stores by revenue in Germany in 2016. Services and rights of use (e.g. cell phone contracts), as well as shops selling only digital goods (e.g. Google Play) were not considered.

The ranking is based on a detailed analysis of over 1,000 German online stores, which we firstly surveyed about their revenue in the context of the analysis. Additionally, the data was enhanced by multiple secondary data sources from professional databases (EHI, Bundesanzeiger, Statista). Based on existing data, the drivers of E-commerce revenue were identified and their influencing factors were quantified through a regression analysis, which allowed missing data to be approximated.


The report consists of two professionally prepared documents: a comprehensive 72-page PDF document and an Excel file containing data on 1,000 online shops and around 180 columns including:

• Ranking
• Company
• E-Commerce revenue
• Total revenue
• Address
• Contact person
• Legal form
• Product segments (core and additional segments)
• Sales channels
• Mobile optimisation and apps (iOS, Android)
• Store launch
• Traffic
• Shop systems
• Seal of quality
• Customer reviews (e.g. eKomi, Trusted Shops)
• Social Media (Facebook, Twitter, YouTube, GooglePlus, Pinterest, Instagram)
• Payment procedures
• Shipping methods

You can find further information at EHI Retail Institute and it's Research fields E-Commerce.

Publishing date: 12. October 2017

  • Language: German
  • Released: September 2017
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