Mobile Shopping in the U.S. 2018 report

Consumer Insights report

Mobile Shopping in the U.S. 2018 report

“Mobile shopping” and “mobile first” are keywords that fascinate and scare developers and marketeers at the same time. While some online shops work hard just to develop a successful responsive design, others choose an app-only solution from the very start. The Global Consumer Survey shows that in the U.S., mobile shopping is not yet about to replace the big-screen browser solution, but it has become a natural part of consumers’ shopping behavior.

Topics include

  • Devices used for online shopping in the U.S.
  • Share of U.S. onliners who shop mobile and/or stationary
  • Profile of U.S. American onliners who manage habitual/recurrent orders directly via a smartphone or tablet
  • Share of respondents agreeing to “I usually manage habitual/recurrent orders directly via my smartphone or tablet”

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