Social media in South Africa

Statistics report on social networks in South Africa

Social media in South Africa

This report presents charts and statistics about social media in South Africa. The first chapter displays an overview of Africa's internet and social media. Moreover, it provides figures on internet usage, social media, and the advertising reach of several social media platforms. Last, it focuses on social media platforms and instant messaging, including Meta and other platforms.

Table of contents

Overview

5
  • Basic Statistic Internet penetration rate Africa 2022, compared to the global rate
  • Premium Statistic Internet penetration rate in Africa 2024, by region
  • Premium Statistic Overall inclusive internet index in Africa 2022, by country
  • Premium Statistic Countries with highest quality of internet connectivity in Africa 2021
  • Premium Statistic Market share of social media in Africa 2021-2023, by platform

Internet usage

6
  • Premium Statistic South Africa online usage penetration 2020-2029
  • Premium Forecast Number of households with internet access in South Africa 2014-2029
  • Premium Statistic Internet access by device in South Africa 2024
  • Premium Forecast Mobile internet usage reach in South Africa 2014-2029
  • Basic Statistic Mean download speed in South Africa 2017-2023
  • Premium Statistic Download speed of mobile and fixed internet connections in South Africa 2023

Social media

6
  • Premium Statistic Number of active social media users in South Africa 2014-2024
  • Premium Statistic Percentage change in number of social media users in South Africa 2015-2022
  • Premium Statistic Number of social media users in South Africa 2023, by platform
  • Basic Statistic Social media: distribution of South African audiences 2024, by age and gender
  • Premium Statistic Leading social media platforms in South Africa 2023
  • Premium Statistic Types of social media accounts followed in South Africa 2023

Meta platforms

7
  • Basic Statistic South Africa: number of Facebook users 2017-2026
  • Premium Statistic Share of Facebook users in South Africa 2023, by age and gender
  • Premium Statistic Monthly number of monthly Messenger users in South Africa 2021-2023
  • Premium Statistic Share of Messenger users in South Africa 2023, by age and gender
  • Premium Forecast Instagram users in South Africa 2019-2028
  • Premium Statistic Share of Instagram users in South Africa 2023, by age and gender
  • Premium Forecast WhatsApp users in South Africa 2020-2029

Other platforms

3
  • Premium Forecast Number of LinkedIn users in South Africa 2019-2028
  • Premium Statistic Share of LinkedIn users in South Africa 2023, by age
  • Premium Forecast Snapchat users in South Africa 2019-2028

Advertising reach on social media

8
  • Premium Statistic Meta advertising reach share in South Africa 2024, by age and gender
  • Premium Statistic Youtube potential advertising reach in South Africa 2024
  • Premium Statistic X (Twitter) potential advertising reach in South Africa 2024
  • Premium Statistic LinkedIn potential advertising reach in South Africa 2024
  • Premium Statistic TikTok potential advertising reach in South Africa 2024
  • Premium Statistic TikTok potential advertising reach in South Africa 2024, by gender
  • Premium Statistic Snapchat potential advertising reach in South Africa 2024
  • Premium Statistic Snapchat potential advertising reach in South Africa 2024, by gender

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