Social media in China

The Statista dossier
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Statista Dossier on social networks in China

Table of contents

  • 1. Global overview
    • Number of global social network users 2017-2025

    • Social network users in selected countries in 2021 and 2025

    • Global social networks ranked by number of users 2021

    • Number of active social media users APAC 2021, by country

  • 2. Chinese market overview
    • Number of social media users in China 2017-2026

    • China's social media mobile users 2016-2022

    • Penetration rate of social media in China 2013-2020

    • Social media ad revenue in China 2012-2022

    • Most popular social media in China Q3 2020

  • 3. Major social networks
    • Monthly active users of leading messaging apps in China 2021

    • Number of active WeChat messenger accounts Q2 2011-Q2 2021

    • Number of monthly active smart devices of Tencent QQ 2014-2020

    • Monthly active users of leading blogging apps in China 2021

    • Number of monthly active users of Sina Weibo Q1 2018-Q2 2021

    • Monthly active users of main content sharing apps in China 2021

    • Baidu Tieba users in China 2017-2025

    • Key usage figures of Zhihu in China 2020

  • 4. Social media usage
    • Monthly time spent on main social media apps in China 2020

    • Purposes for using social apps on smartphones in China 2021

    • Popular functions on social media in China 2021

    • Popular communication formats on social media in China 2020

    • Willingness to reply to strangers on social media in China 2021

  • 5. Social media followers
    • Active userbase of top-tier influencers in China 2021, by platform

    • Gender distribution of top-tier influencer followers in China 2021, by app

    • Age distribution of top influencer followers in China 2021, by app

    • Geographical distribution of top-tier influencer followers in China 2021, by app

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