Social networks in China

The Statista dossier
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Statista Dossier on Social networks in China

This dossier has been compiled to provide statistical information about social media platforms in China and includes the following sections:

  • Chapter 1: General overview
  • Chapter 2: Social networks
  • Chapter 3: Microblogging
  • Chapter 4: Instant messaging


Table of contents

  • 1. General overview
    • Number of global social network users 2017-2025

    • Social network users in selected countries in 2020 and 2025

    • Global social networks ranked by number of users 2020

    • Active social media users APAC 2020 by country or region

    • Active mobile social media users in APAC countries 2017-2019

    • Social media ad revenue in China 2012-2022

  • 2. Social networks
    • Number of social media users in China 2017-2025

    • Penetration rate of social media in China 2013-2019

    • Most popular social networks in China 2019

    • Momo: monthly active users 2012-2019

    • Time spent with internet media in China Q3 2019, by type

    • Top-tier KOL's impressions per post in China by channel 2019

  • 3. Microblogging
    • User numbers of microblogs in China 2010-2018

    • Penetration rate of microblog users China 2010-2018

    • Number of monthly active users of Sina Weibo Q4 2017-Q1 2020

    • Share of Weibo users among China's online population 2010-2018

    • China: share of microblog Sina Weibo users 2018, by age group

    • Key figures of Sina Weibo microblog leading user activities in China 2018

  • 4. Instant Messaging
    • China: number of instant messaging users 2012-2020

    • Number of monthly active smart devices of Tencent QQ in China 2014-2019

    • Number of active WeChat messenger accounts Q2 2011-Q1 2020

    • WeChat: distribution of users 2019, by age

    • Average amount of time spent on WeChat per day as of March 2019

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