Social media in China

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista Dossier on social networks in China

This dossier has been compiled to provide statistical information about social media platforms in China. It presents an overview on social networks with both global and regional perspectives and the market landscape in instant messaging, blogging, and content sharing subsectors. The report also provides insights on social media usage and influencer marketing.

Table of contents

  • 1. Global overview

    • Number of global social network users 2017-2025

    • Social network users in selected countries in 2021 and 2025

    • Global social networks ranked by number of users 2021

    • Number of active social media users APAC 2021, by country

  • 2. Chinese market overview

    • Number of social media users in China 2017-2026

    • China's social media mobile users 2016-2022

    • Penetration rate of social media in China 2013-2020

    • Social media ad revenue in China 2012-2022

    • Most popular social media in China Q3 2020

  • 3. Major social networks

    • Monthly active users of leading messaging apps in China 2021

    • Number of active WeChat messenger accounts Q2 2011-Q2 2021

    • Number of monthly active smart devices of Tencent QQ 2014-2020

    • Monthly active users of leading blogging apps in China 2021

    • Number of monthly active users of Sina Weibo Q1 2018-Q2 2021

    • Monthly active users of main content sharing apps in China 2021

    • Baidu Tieba users in China 2017-2025

    • Key usage figures of Zhihu in China 2020

  • 4. Social media usage

    • Monthly time spent on main social media apps in China 2020

    • Purposes for using social apps on smartphones in China 2021

    • Popular functions on social media in China 2021

    • Popular communication formats on social media in China 2020

    • Willingness to reply to strangers on social media in China 2021

  • 5. Social media followers

    • Active userbase of top-tier influencers in China 2021, by platform

    • Gender distribution of top-tier influencer followers in China 2021, by app

    • Age distribution of top influencer followers in China 2021, by app

    • Geographical distribution of top-tier influencer followers in China 2021, by app

Order dossier
More than 7,500
companies trust
Statista

Recommended studies and dossiers

Recent studies and dossiers

You may also be interested in...

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!

Contact
Esther Shaulova
Project Coordinator/Sales Planner
support@statista.com +1 (212) 419-5770

Mon - Fri, 9am - 6pm, EST

Contact (Europe)
Lodovica Biagi
Director of Operations
eu.support@statista.com +44 (0)20 8189 7000

Mon - Fri, 9:30am - 5pm, GMT

All Dossiers for free within the Project Account

Order a Project Account now to get immediate access to our dossiers, studies and reports.

Get Project Account
No Thanks, order dossier
New

Statista Project Account

  • Immediate access to dossiers, reports and studies
  • Unlimited access to statistics, Market Outlooks and forecasts
  • No subscription (30 days duration)

Download your Report

We value your privacy and will never rent or sell your email address.

Privacy

Menu