Social media in China

Social media in China
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Statista Dossier on social networks in China

This dossier has been compiled to provide statistical information about social media platforms in China. It presents an overview on social networks with both global and regional perspectives and the market landscape in instant messaging, blogging, and content sharing subsectors. The report also provides insights on social media usage and influencer marketing.

Table of contents

    • Number of global social network users 2017-2027

    • Social network users in selected countries in 2022 and 2027

    • Global social networks ranked by number of users 2022

    • Number of active social media users APAC 2022, by country

    • Number of social media users in China 2018-2027

    • China's social media mobile users 2016-2022

    • Penetration rate of social media in China 2016-2021

    • Social media ad revenue in China 2012-2023

    • Most popular social media in China Q3 2021

    • Monthly active users of leading messaging apps in China 2021

    • Number of active WeChat messenger accounts Q2 2011-Q3 2022

    • Number of monthly active smart devices of Tencent QQ 2014-2021

    • Monthly active users of leading blogging apps in China 2021

    • Weibo's MAUs Q3 2014-Q3 2022

    • Monthly active users of main content sharing apps in China 2021

    • Baidu Tieba users in China 2019-2028

    • Key usage figures of Zhihu in China Q3 2021

    • Monthly time spent on main social media apps in China 2020

    • Purposes for using social apps on smartphones in China 2021

    • Popular functions on social media in China 2021

    • Popular communication formats on social media in China 2020

    • Willingness to reply to strangers on social media in China 2021

    • Active userbase of influencers in China 2022, by platform

    • Gender distribution of top-tier influencer followers in China 2021, by app

    • Age distribution of top influencer followers in China 2021, by app

    • Geographical distribution of top-tier influencer followers in China 2021, by app

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