Mobile social media usage in the United States

Statistics report about mobile social media usage in the United States

Mobile social media usage in the United States

This report presents insights and statistics on mobile social media usage in the United States, highlighting the shift to a mobile-first online environment. It contains rankings of the most popular social apps, along with statistics regarding mobile messaging, as well as chapters highlighting market leaders Instagram, Snapchat, and TikTok.

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Table of contents

Overview

4
  • Basic Statistic United States: digital population January 2024
  • Premium Statistic Mobile internet users in the United States 2020-2029
  • Premium Forecast Most used smartphone apps by type in the U.S. 2023
  • Basic Statistic Media usage in an online minute 2023

Benchmark

6
  • Basic Statistic Most well-known social networks in the United States 2023
  • Premium Statistic Leading social apps in the U.S. 2023, by active user reach
  • Premium Statistic Awareness and download intent for selected social apps among U.S. consumers 2023
  • Basic Statistic Most downloaded social media apps U.S. 2022
  • Premium Statistic U.S. Gen Z leading social apps 2023
  • Premium Statistic Leading social media apps used by children in the U.S. 2023

Usage

8
  • Premium Statistic Leading weekly smartphone activities by U.S. users 2022, by age
  • Premium Statistic Leading smartphone activities for U.S. users 2022, by gender
  • Basic Statistic Monthly time spent on selected mobile social apps in the U.S. 2023
  • Premium Statistic Leading social apps for users in the U.S. 2023, by weekly usage hours
  • Premium Statistic Social media apps daily open rate among U.S. active users Q2 2022
  • Premium Statistic U.S. iOS users initial engagement with selected social apps 2023, by generation
  • Premium Statistic U.S. yearly growth in monthly time spent using social media apps on Android 2022
  • Basic Statistic Weekly notifications from social apps to U.S. Gen Z mobile users 2023

Mobile messaging

6
  • Premium Statistic U.S. most used messaging services and communication apps 2024, by age group
  • Basic Statistic U.S. daily active user share of leading messaging and chat apps 2020-2022
  • Premium Statistic U.S. adult daily mobile messaging app engagement 2018-2022
  • Basic Statistic Number of U.S. Facebook Messenger users 2018-2022
  • Premium Forecast WhatsApp users in the United States 2020-2029
  • Basic Statistic U.S. registered WhatsApp user reach 2022, by age group

Instagram

7
  • Premium Forecast Instagram brand profile in the United States 2023
  • Premium Statistic Instagram, Snapchat, and TikTok: number of users in the United States 2020-2023
  • Premium Statistic U.S. Instagram usage rate 2018-2023
  • Premium Statistic U.S. Instagram user development 2018-2023
  • Premium Statistic U.S. Instagram users 2024, by age group
  • Basic Statistic U.S. Instagram users 2024, by gender
  • Premium Statistic U.S. Gen Z: Instagram usage 2022, by gender

Snapchat

6
  • Premium Forecast Snapchat brand profile in the United States 2024
  • Premium Statistic Number of Snapchat users in the United States 2019-2026
  • Premium Statistic Snapchat weekly IAP spending in the U.S. 2022
  • Premium Statistic Share of Americans who used Snapchat regularly in 2022
  • Basic Statistic Snapchat: distribution of U.S. audiences 2024, by gender
  • Premium Statistic U.S. Gen Z: Snapchat usage 2022, by gender

TikTok

8
  • Premium Forecast TikTok brand profile in the United States 2023
  • Premium Statistic TikTok U.S. monthly active users 2020-2023
  • Premium Statistic U.S. TikTok audience 2023, by age
  • Premium Statistic U.S. TikTok audience 2023, by gender
  • Premium Statistic U.S. TikTok users leading activities on the app 2023, by gender
  • Premium Statistic U.S. TikTok users share of time spent on social media apps 2023
  • Premium Statistic U.S. TikTok ban approval 2023
  • Basic Statistic Leading TikTok keywords among U.S. Gen Z 2023
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FURTHER REPORTS

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