Mobile social media usage in the United States

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Statista dossier about mobile social media usage in the United States

This dossier presents insights and statistics on mobile social media usage in the United States, highlighting the shift to a mobile-first online environment. The dossier contains rankings of the most popular social apps, along with statistics regarding mobile messaging, as well as chapters highlighting market leaders Instagram and Snapchat.

Table of contents

  • 1. Overview
    • Media usage in an online minute 2018

    • Global mobile social penetration rate 2018, by region

    • Social share of mobile minutes in selected countries 2017

    • U.S. favorable or unfavorable opinion of leading social media platforms 2018

    • Reach of most popular U.S. smartphone apps 2018

    • Leading mobile app categories in the United States 2018, by reach

  • 2. Market leaders
    • Leading Android apps in the U.S. 2018, by downloads

    • Leading iPhone social networking apps in the U.S. 2018, by downloads

    • Leading iPhone social networking apps in the U.S. 2018, by revenue

    • United States: social network penetration Q3 2017

    • Most frequently accessed mobile social apps in the United States 2017

    • Most popular social media apps in the U.S. 2018, by audience

    • Most popular social media apps in the U.S. 2018, by reach

    • Most popular social media apps in the U.S. 2017, by engagement

    • Most popular social media apps in the U.S. 2018, by monthly sessions

    • Most popular social media apps in the U.S. 2018, by session length

    • Social network usage of U.S. teens and young adults in 2013, by age group

    • U.S. teens: most frequently accessed social networks 2018

    • Preferred social networks of U.S. teens 2012-2018

    • Most frequently accessed social network of U.S. users 2018

    • Average daily time spent on social media by U.S. users 2019

    • Average daily time spent on social media by U.S. adults 2014-2019

  • 3. Mobile messaging
    • U.S. adult daily mobile messaging app engagement 2015-2019

    • Leading mobile messengers in the U.S. 2018, by users

    • Leading mobile messengers in the U.S. 2018, by reach

    • Leading mobile messengers in the U.S. 2018, by monthly usage

    • Leading mobile messengers in the U.S. 2018, by monthly sessions

    • Leading mobile messengers in the U.S. 2018, by session duration

    • U.S. group chat usage frequency 2017

    • U.S. group chat usage frequency 2017, by gender

    • U.S. group chat usage frequency 2017, by age group

  • 4. Activities
    • Social media platform features usage frequency in the United States 2018

    • Leading second screen usage environments in the U.S. 2017

    • Second screen activities of U.S. users while watching TV 2017

    • Teen perspectives on positive effects of social media in the U.S. 2018

    • Daily mobile Facebook activities of U.S. smartphone users 2017

    • Leading mobile messenger features in the U.S. 2017

    • U.S. social media platform usage for video viewing 2017

    • U.S. consumer interest in purchasing products discovered via social media 2017

  • 5. Instagram
    • Instagram: number of users in the United States 2017-2022

    • Instagram usage reach in the United States 2018, by gender

    • Instagram usage reach in the United States 2018, by age group

    • Instagram usage reach in the United States 2018, by education

    • Instagram usage frequency in the United States 2018, by gender

    • Instagram usage frequency in the United States 2018, by age group

    • Instagram Direct usage in the U.S. 2017, by gender

    • Leading U.S. brands on Instagram 2017, by user engagement

    • Fastest-growing Instagram influencers in the U.S. 2018

    • Most popular food influencers on Instagram in the U.S. 2018

    • Most popular travel influencers on Instagram in the U.S. 2018

    • Most popular fashion & beauty influencers on Instagram in the U.S. 2018

  • 6. Snapchat
    • U.S. Snapchat user forecast 2015-2021, by age group

    • Snapchat usage reach in the United States 2018, by gender

    • Snapchat usage reach in the United States 2018, by age group

    • Snapchat usage reach in the United States 2018, by urbanity

    • Snapchat usage reach in the United States 2018, by annual household income

    • Snapchat usage frequency in the United States 2018, by gender

    • Snapchat usage frequency in the United States 2018, by age group

    • U.S. Snapchat users who do not use other platforms on any given day in 2017

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