Ad-supported video-on-demand market in the United States

Statistics report on AVOD in the United States

Ad-supported video-on-demand market in the United States

This report provides data on AVOD (ad-supported video-on-demand), giving information about usage growth and video advertising in the United States. The report also contains a chapter on major services such as Roku and Tubi, and offers insights into consumer preferences, as well as cost and content available.

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Table of contents

Overview

7
  • Premium Statistic Global AVOD revenue 2029, by country
  • Premium Statistic AVOD revenues worldwide 2028, by platform
  • Premium Statistic OTT video revenue in the U.S. 2023-2029
  • Premium Statistic Yearly growth of video streaming segments in the U.S. 2023
  • Premium Statistic Digital Market Outlook: video-on-demand user penetration U.S. 2017-2027, by type
  • Premium Statistic Users of video-on-demand in the U.S. 2017-2027, by type
  • Premium Statistic Digital Market Outlook: video-on-demand ARPU in the U.S. 2017-2027, by type

Content & costs

4
  • Premium Statistic Scripted TV seasons released in the U.S. 2019-2023, by platform type
  • Premium Statistic Amount of content users get per dollar on major AVOD services in the U.S. 2023
  • Premium Statistic Cost of SVOD services with and without ads in the U.S. 2022-2023
  • Basic Statistic Video streaming services monthly subscription price in the U.S. 2023

Advertising

6
  • Premium Statistic Ad revenues of AVOD platforms worldwide 2022, by region
  • Premium Statistic Connected TV ad spend in the U.S. in 2023, by company
  • Premium Statistic Streaming services' advertising CPM in the U.S. 2022-2023
  • Premium Statistic Frequency with which adults avoided advertising in the U.S. 2023, by selected medium
  • Premium Statistic Consumer perception of the amount of ads on selected channels in the U.S. 2023
  • Premium Statistic Viewers who would rather watch ads than pay more for ad-free services U.S. 2021-2023

Platforms

6
  • Premium Statistic Share of subscribers of video streaming services in the U.S. 2023, by plan type
  • Premium Statistic Video streaming subscribers on ad-free, ad-based, or both plan types in the U.S. 2023
  • Premium Statistic Ad-supported vs. non ad-supported streaming among CTV households in the U.S. 2023
  • Premium Statistic Netflix sign-ups in the U.S. 2022-2023, by plan type
  • Premium Statistic Roku total hours streamed worldwide by quarter 2018-2023
  • Basic Statistic Paid subscribers of Peacock in the U.S. 2021-2023

Consumer behavior

8
  • Premium Statistic SVOD subscriber additions in the U.S. 2019-2022, by plan type
  • Premium Statistic Video streaming audience in the U.S. 2021-2023, by platform
  • Premium Statistic Preference of ad-supported vs. ad-free video streaming in the U.S. 2023, by age group
  • Premium Statistic Likelihood having ad-supported streaming subscription in the U.S. 2023, by generation
  • Premium Statistic Time spent watching no-cost streaming apps with ads in the U.S. 2023
  • Premium Statistic Interest in cheap streaming services with ads among TV viewers in the U.S. 2023
  • Premium Statistic Top reasons driving interest in lower-cost AVOD in the U.S. 2023
  • Premium Statistic Ideal discount for ad-supported streaming services in the U.S. 2023
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FURTHER REPORTS

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  • Video streaming in the Netherlands
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  • Video streaming worldwide
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  • Ad-supported video-on-demand market in Europe
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  • Streaming in the Asia-Pacific region

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