Shopping behavior in the Netherlands

Statistics report on shopping behavior in the Netherlands

Shopping behavior in the Netherlands

This report presents graphs and figures about various kinds of shopping behavior in the Netherlands, including grocery and holiday shopping, as well as bargain hunting. In addition, it delves into the increasingly relevant topics of e-commerce and sustainability.

Table of contents

Overview

6
  • Premium Forecast Real total consumer spending in the Netherlands 2014-2029
  • Premium Forecast Real per capita consumer spending in the Netherlands 2014-2029
  • Premium Statistic Share of European consumers that shop online vs. offline each week 2023
  • Premium Statistic Penetration rate of online grocery shopping in the Netherlands 2015-2021
  • Premium Statistic Expenditure on sustainable food in the Netherlands 2013-2021
  • Premium Statistic Total Christmas consumer spending in the Netherlands 2019-2023

General shopping behavior

4
  • Premium Forecast Interest in product categories in the Netherlands 2023
  • Premium Forecast Sources of information about products in the Netherlands 2023
  • Premium Statistic Reasons to visit a physical store in the Netherlands 2020
  • Basic Statistic New shopping behaviors adopted by Dutch consumers since COVID-19 started 2020

Grocery shopping

7
  • Premium Forecast Grocery shopping by store type in the Netherlands 2023
  • Premium Forecast Grocery shopping by store brand in the Netherlands 2023
  • Premium Statistic Supermarket visit frequency in the Netherlands 2022
  • Premium Statistic Customer binding with primary supermarket in the Netherlands in 2021, by reason
  • Premium Statistic Groceries bought outside of the supermarket in the Netherlands 2022, by channel
  • Premium Statistic Customer reasons to buy groceries outside the supermarket in the Netherlands 2022
  • Premium Statistic Leading reasons to use supermarket apps in the Netherlands 2022

Digital shopping

5
  • Premium Statistic Share of individuals who bought online in the Netherlands 2020-2023, by age
  • Premium Statistic Favorite attributes for online shopping by consumers in the Netherlands 2021
  • Premium Statistic Online orientation vs. online purchases in the Netherlands 2020, by category
  • Premium Statistic Favorite e-commerce shipping methods in the Netherlands 2021
  • Premium Statistic Leading sources of shopping inspiration for digital buyers in the Netherlands 2021

Sustainable shopping

6
  • Premium Statistic Share of customers paying attention to sustainability products the Netherlands 2022
  • Premium Statistic Share of customers paying attention to sustainability products the Netherlands 2021
  • Premium Statistic Share of consumers considering sustainable purchases in the Netherlands 2017-2022
  • Premium Statistic Share of consumers willing to pay extra for sustainable products the Netherlands 2020
  • Premium Statistic Share of respondents who distrust sustainability claims in the Netherlands 2011-2020
  • Premium Forecast Most common second-hand purchases by category in the Netherlands 2023

Shopping for deals

5
  • Premium Statistic Share of consumers waiting for discounts in the Netherlands 2021, by category
  • Premium Statistic Most common impulse purchases in the Netherlands 2021, by category
  • Premium Statistic Sources used by consumers to find discounts in the Netherlands 2021
  • Premium Statistic Websites and apps used by consumers to find discounts in the Netherlands 2021
  • Basic Statistic Share of Dutch shoppers inclined to share deals with others 2021

Holiday shopping

5
  • Premium Statistic Average spending on gifts for Christmas & Sinterklaas in the Netherlands 2021, by age
  • Premium Statistic Intention to shop on Black Friday in the Netherlands 2021, by age group
  • Premium Statistic Leading products Dutch shoppers are interested in buying on Black Friday 2023
  • Premium Statistic Black Friday participation among consumers in the Netherlands 2023
  • Premium Statistic Most frequently bought holiday gifts in the Netherlands 2020

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