Shopping behavior in the Netherlands

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Statista Dossier on shopping behavior in the Netherlands

Consumerism in the Netherlands is characterized by the high market share of online shopping, which was intensified by the coronavirus outbreak. This dossier presents graphs and figures about shopping behavior in the Netherlands for various product segments, including food and non-food purchasing. In addition, it dives into the relevant topic of e-commerce, as well as the effect that the coronavirus had on consumerism.

Table of contents

  • 1. Overview
    • Emerging consumer types in the Netherlands due to the coronavirus 2020

    • Consumer considerations in food purchases in the Netherlands 2019

    • Consumer considerations in fashion purchases in the Netherlands 2019

    • Leading factors for online shopping in the Netherlands 2019

    • Share of consumers considering sustainable purchases in the Netherlands 2017-2020

  • 2. Food
    • Customer interest in buying local products in the Netherlands 2019

    • Consumer interest in cheaper diet products in the Netherlands 2018

    • Grocery shopping habits in the Netherlands 2019

    • Supermarket visit frequency in the Netherlands 2019

    • Reasons for buying organic food in the Netherlands 2019

  • 3. Non-food
    • Visit frequency of retail stores in the Netherlands 2018

    • Consumer considerations in electronics purchases in the Netherlands 2019

    • Consumer considerations in home furnishing purchases in the Netherlands 2019

    • Purchase criteria of expensive household items in the Netherlands 2019

    • Consumer willingness to pay extra for sustainable non-food products Netherlands 2019

  • 4. E-commerce
    • Market size of e-commerce in the Netherlands 2005-2019

    • Penetration rate of online grocery shopping in the Netherlands 2015-2020

    • Retail internet sales change in the Netherlands 2014-2019, by category

    • Online shopping frequency in the Netherlands 2015-2019

    • E-commerce penetration in the Netherlands 2019-2024, by product category

    • Leading purchase channels for online shopping in the Netherlands 2019

    • Market share of online payment methods in the Netherlands 2014-2019

  • 5. Sustainable shopping
    • Market share of sustainable food quality marks in Netherlands 2018-2019

    • Consumer interest in sustainably packed food in the Netherlands 2019

    • Sustainable product use in the Netherlands 2019, by category

    • Consumer interest in buying less disposable plastic products in the Netherlands 2019

    • Consumer interest in sustainable consumption in the Netherlands 2019

    • Reasons for purchasing local brand products in the Netherlands 2018

  • 6. Holiday shopping
    • Most frequently bought holiday gifts in the Netherlands 2019

    • Estimated per capita holiday expenditure in the Netherlands 2017-2019, by occasion

    • Most frequently bought holiday gifts for children in the Netherlands 2019

    • Reasons to buy holiday season gifts online in the Netherlands 2019

    • Footfall change on Black Friday in the Netherlands 2013-2018

    • Consumer opinion on Black Friday in the Netherlands 2019

    • Fireworks expenditure in the Netherlands 2018

    • Firework purchase channels in the Netherlands 2019

  • 7. Impact of COVID-19
    • Online shopping trend due to coronavirus in the Netherlands 2020

    • Year-on-year change of footfall in shopping streets in the Netherlands 2020

    • Impact of COVID-19 on retail sales in the Netherlands and Belgium March 2020

    • Combined consumer spending on food due to the coronavirus in the Netherlands 2020

    • Impact of COVID-19 on web page visits of home products in the Netherlands March 2020

    • Sales volume of hand sanitizers in the Netherlands 2019-2020, by week

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