The bank developed greatly over time. In 2018, it was ranked eighth among the largest banks in Europe, with asset's amounting to over 970 billion U.S. dollars. Its brand value was estimated to be 5.7 billion U.S. dollars in the United Kingdom alone, placing the bank among the leading ten British brands in 2019. As of April 2019, Barclays had a market capital value of over 28.3 billion British pounds.
Barclays Bank operates clearly defined business divisions, such as: Barclays International, Barclays UK, and Barclays Head Office. In terms of global employee numbers, in 2018, Barclays Head Office employed approximately 48.5 thousand full time (full-time equivalent) staff, while employment figures at Barclays UK were at the level of 22.6 thousand in 2018.
The development of Barclays Bank's total asset value has seen a continued decrease, from 1.5 trillion British pounds in 2012 to 1.14 trillion British pounds in 2018. This change should be understood in the context of other leading banks on the British market, which were likewise affected. Notwithstanding the decrease, Barclays Bank retained its second position in terms of assets, ranked only behind HSBC Holdings.
The customer satisfaction with the current account services provided by Barclays Bank was ranked at 71 percent in July 2019. It placed Barclays Bank behind the competition of smaller challenger banks, such as Metro Bank or Monzo Bank. In the first quarter of 2019, Barclays Bank lost 22.2 thousand accounts, and gained 9.5 thousand, with customers using the "current account switch service" offered by Payments Council, which made changing banks easier, to finalize their decision. To simplify communication with its clients, in addition to bank branches contact possibilities, the bank was reaching out to customers on social media. As of May 2019, it was ranked first among the largest UK banks with the biggest following on Facebook, with 594.5 thousand followers.