The bank developed greatly over time. In 2017, it was ranked sixth among the largest banks in Europe, with asset's amounting to nearly 1.28 trillion U.S. dollars. Its brand value was estimated to be 6.28 billion U.S. dollars in the United Kingdom alone, placing the bank among the leading ten British brands in 2018. It was also one of the leading credit card acquirers in Europe in 2016.
Barclays Bank operates clearly defined business divisions, such as: Barclays Core, Barclays UK, Barclays International and others. In terms of global employee numbers, in 2016, Barclays Core employed approximately 73 thousand full time (full-time equivalent) staff, while employment figures at Barclays UK were at the level of 22.8 thousand in 2017.
The development of Barclays Bank's total asset value shows a trend of decrease, from 1.5 trillion British pounds in 2012 to 1.15 trillion British pounds in 2017. This change should be understood in the context of other leading banks on the British market, which were likewise affected. Notwithstanding the decrease, Barclays Bank retained its second position in terms of assets, ranked only behind HSBC Holdings. The British part of the business, namely corporate and personal banking division at Barclays UK, managed assets worth approximately 287.2 billion British pounds in 2015.
The customer satisfaction with the current account services provided by Barclays Bank was ranked at 53 percent in September 2017. It placed Barclays Bank behind the competition of smaller challenger banks, such as Metro Bank or Co-operative Bank. In the first quarter of 2018, Barclays Bank lost 25.8 thousand accounts, and gained 8.17 thousand, with customers using the "current account switch service" offered by Payments Council, which made changing banks easier, to finalize their decision. To simplify communication with its clients, in addition to bank branches contact possibilities, the bank was reaching out to customers on social media. In 2018, it was ranked first among the largest UK banks with the biggest following on Facebook, with 594.73 thousand followers.