Factors considered by U.S. consumers in choosing stores for grocery shopping 2015

Getting the best value for money was the leading factor when choosing which store to shop at for groceries among primary grocery shoppers in U.S. households in 2015. Other leading factors included a convenient location, products always being in stock, and a fast checkout experience.

Continued importance of attracting customers

There is a huge market for groceries in the United States, with store sales having increased over the last number of years. U.S. grocery store sales amounted to around 641 billion U.S. dollars in 2017. Whilst the e-commerce market in the U.S. is constantly growing and evolving, the share of consumers buying groceries online remained low. Therefore, it is important for grocery retailers to continue to work to entice customers to shop with them in brick-and-mortar stores to capture as many sales as possible.

Why do shoppers still prefer physical stores when grocery shopping?

Not being able to pick your own products is seen as the leading disadvantage of online grocery shopping, according to consumers who have used the online service. Other notable disadvantages were not being able to return items easily, receiving spoiled or broken products, and receiving products which aren’t as fresh as those in-store.

How important are the following factors for choosing where you regularly shop for groceries?

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Release date

April 2015


United States

Survey time period


Number of respondents

1,059 respondents

Age group

25-45 years

Special properties

U.S. primary grocery shoppers

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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Statistics on "Food shopping behavior in the U.S."

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