Methods used by consumers to purchase groceries U.S. 2017

According to a survey carried out in the United States in June 2017, some 96.9 percent of respondents stated that they normally purchase groceries in stores, making brick-and-mortar options the most popular shopping choice. Some 18.4 percent of respondents said that they normally purchase groceries online.

Why do Americans still prefer to buy groceries in physical stores?

Being able to see and choose products in person before buying them was the most-cited reason for not shopping for groceries online in the United States in 2018. Other top reasons for shopping in-store included enjoyment and not having to pay for delivery. If consumers were to be persuaded to buy groceries online, then price and convenience would be the leading factors to convince them.

Grocery market in the United States

Sales of supermarkets and other grocery stores in the United States reached around 646 billion U.S. dollars in 2018, an increase in more than 150 billion U.S. dollars over a ten-year period. Walmart was the leading food and grocery retailer in the U.S. in 2019, with sales reaching around 274 billion U.S. dollars.

How do you normally purchase groceries?

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Release date

June 2017


United States

Survey time period

June 2017

Number of respondents

994 respondents

Age group

18 years and older

Method of interview

Online survey

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Statistics on "Food shopping behavior in the U.S."

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