The J.M. Smucker Company was rated as one of the leading food and beverage companies in the United States in 2017. The company’s net sales amounted to 7.36 billion U.S. dollars in 2017, whereof over 90 percent were generated in the United States. The company breaks down its business into four segments: U.S. Retail Consumer Foods, U.S. Retail Coffee, U.S. Retail Pet Foods and International, Foodservice and Natural Foods. The respective segments are further divided in several product categories. According to the latest annual report, coffee generated the lion’s share of Smucker’s sales, followed by dog food and pet snacks. Within the coffee business, Smucker's was the market leader in the U.S. at-home retail coffee category in 2016. Its strong portfolio, which is led by the mainstream coffee segment, held a 54 percent share of the dollar sales in this category.
In March 2015, the company stepped into the pet food business with the acquisition of the Big Heart brands. Smucker's is now present on the pet food market with brands such as Milk-Bone, Pup-Peroni and Milo’s Kitchen. While the contribution to the company’s net sales is still quite small compared to the other segments, Smucker's sees high growth potential and profitability with that division. With the completion of the acquisition, Smucker's now controls 37 percent of the dog snacks market.