The J.M. Smucker Company is part of the food industry, operating mainly in North America. The company was founded in 1897 and is currently headquartered in Orrville, Ohio. Its product portfolio includes fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages. The company’s well-known family of brands includes Smucker’s, Folgers, Dunkin’ Donuts, Jif, Crisco, Pillsbury, Eagle Brand, R.W. Knudsen Family, Hungry Jack, Café Bustelo, Café Pilon, White Lily and Martha White in the United States. As well as Canadian brands Robin Hood, Five Roses, Carnation and Bick’s.
The J.M. Smucker Company was rated as one of the leading food and beverage companies in North America in 2015. The company’s net sales amounted to 7.81 billion U.S. dollars in 2016, whereof over 90 percent were generated in the United States. The company breaks down its business into four segments: U.S. Retail Consumer Foods, U.S. Retail Coffee, U.S. Retail Pet Foods and International, Foodservice and Natural Foods. The respective segments are further divided in several product categories. According to the latest annual report 2016, coffee generated the lion’s share of Smucker’s sales, followed by pet foods and pet snacks. Within the coffee business, Smucker was the market leader in the U.S. at-home retail coffee category in 2015. Its strong brand portfolio, which is led by Folgers and Dunkin’ Donuts, held a 27 percent share of the dollar sales in this category.
In March 2015, the company stepped into the pet food business with the acquisition of the Big Heart brands. Smucker is now present on the pet food market with brands such as Milk-Bone, Pup-Peroni and Milo’s Kitchen. While the contribution to the company’s net sales is still quite small compared to the other segments, Smucker sees high growth potential and profitability with that division. With the completion of the acquisition, Smucker is now the leader in dog food sales and ranked second for cat food in the United States.
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