This statistic depicts the advertising and media expenditure of General Mills worldwide from 2014 to 2018. In 2018, General Mills spent approximately 575.9 million U.S. dollars on advertising and media activities.
- Consumer Goods & FMCG›
- Food & Nutrition›
Ad and media spend of General Mills worldwide 2014-2018
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Advertising and media expenditure of General Mills worldwide from 2014 to 2018 (in million U.S. dollars)
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This statistic depicts the advertising and media expenditure of General Mills worldwide from 2014 to 2018. In 2018, General Mills spent approximately 575.9 million U.S. dollars on advertising and media activities.
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This statistic depicts the advertising and media expenditure of General Mills worldwide from 2014 to 2018. In 2018, General Mills spent approximately 575.9 million U.S. dollars on advertising and media activities.
Show more- Show sources information
- Show publisher information
- Release date
- June 2018
- Region
- Worldwide
- Survey time period
- 2014 to 2018
- Special properties
- Fiscal year ends on the last Sunday in May.
- Supplementary notes
- Fiscal 2015 was a 53-week year; all other fiscal years were 52 weeks.
More information
- Region
- Worldwide
- Survey time period
- 2014 to 2018
- Special properties
- Fiscal year ends on the last Sunday in May.
- Supplementary notes
- Fiscal 2015 was a 53-week year; all other fiscal years were 52 weeks.
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Statistics on "General Mills"
- Overview
The most important statistics
- Leading 50 FMCG companies worldwide in 2017, based on net sales (in million U.S. dollars)*Global net sales of the leading 50 FMCG companies 2017
- Leading food and beverage companies in North America in 2017, based on sales (in million U.S. dollars)*Leading North American food and beverage processors 2017
- Net sales of the leading confectionery companies in North America in 2017 (in million U.S. dollars)North American confectionery market: leading companies 2017, based on sales
- Sales value of salty snacks in the United States in 2016, by company (in billion U.S. dollars)*U.S. sales value of salty snacks 2016, by company
- Market share of General Mills cereal in the United States in 2007 and 2015, based on dollar sales*U.S. market share of General Mills cereal 2007/2015
- Key figures
The most important statistics
- Net sales of General Mills worldwide from 2014 to 2018 (in million U.S. dollars)Net sales of General Mills worldwide 2014-2018
- Net sales of General Mills worldwide in 2018, by operating segment (in million U.S. dollars)Net sales of General Mills worldwide by segment 2018
- Net sales of General Mills' North America Retail segment in 2018, by division (in million U.S. dollars)Net sales of General Mills' North America Retail segment 2018, by division
- Net sales share of General Mills in U.S. retail in 2017, by divisionGeneral Mills' net sales distribution in U.S. retail by division 2017
- Net sales of General Mills worldwide in 2018, by product category (in million U.S. dollars)General Mills' net sales worldwide by product category 2018
- Net sales share of General Mills worldwide in fiscal year 2017, by product categoryGeneral Mills net sales share worldwide in 2017, by product category
- International net sales share of General Mills worldwide in 2018, by operating segmentInternational net sales share of General Mills worldwide by segment/region 2018
- Net sales growth of General Mills worldwide in 2018, by operating segment (compared to the prior year)Net sales growth of General Mills worldwide 2018, by operating segment
- Brand facts on breakfast foods
The most important statistics
- Leading vendors of granola bars in the United States in 2017, based on sales (in million U.S. dollars)Leading vendors of granola bars in the United States 2017
- Sales of the leading granola bar brands of the United States in 2017 (in million U.S. dollars)Sales of the leading granola bar brands of the U.S. 2017
- Leading vendors of ready-to-eat cereals in the United States in 2017, based on sales (in million U.S. dollars)Leading vendors of ready-to-eat cereals in the United States 2017
- Sales of the leading ready-to-eat cereal brands of the United States in 2017 (in million U.S. dollars)Sales of the leading ready-to-eat cereal brands of the U.S. 2017
- Leading vendors of breakfast, cereal, and snack bars in the United States in 2017, based on sales (in million U.S. dollars)Sales of the leading breakfast, cereal and snack bar vendors in the U.S. 2017
- Sales of the leading breakfast, cereal and snack bar brands of the United States in 2017 (in million U.S. dollars)Sales of the leading breakfast, cereal and snack bar brands of the U.S. 2017
- Dollar sales of the leading nutritional/intrinsic health value bar vendors in the United States in 2017 (in million U.S. dollars)U.S. dollar sales of the leading nutritional/intrinsic health value bar vendors 2017
- Sales value of the leading nutritional/intrinsic health value bar brands of the United States in 2017 (in million U.S. dollars)*Leading nutritional/intrinsic health value bar brand dollar sales U.S. 2017
- Brand facts on lunch and dinner foods
The most important statistics
- Leading vendors of ready-to-serve wet soups in the United States in 2017, based on sales (in million U.S. dollars)Leading vendors of ready-to-serve wet soups in the U.S. 2017
- Sales of the leading ready-to-serve wet soup brands of the United States in 2017 (in million U.S. dollars)Sales of the leading ready-to-serve soup brands of the U.S. 2017
- Leading vendors of canned and bottled green beans in the United States in 2016, based on sales (in million U.S. dollars)Sales of the leading vendors of canned green beans in the United States 2016
- Sales of the leading canned and bottled green beans brands of the United States in 2016 (in million U.S. dollars)Sales of the leading canned green beans brands of the U.S. 2016
- Leading manufacturers of frozen pizza in the United States in 2016, based on sales (in million U.S. dollars)Frozen pizza market: leading manufacturers in the U.S. 2016
- Sales of the leading frozen pizza brands of the United States from 2011 to 2017 (in million U.S. dollars)Frozen pizza market: sales of the leading brands in the U.S. 2011-2017
- Leading vendors of refrigerated pizza crust and dough in the United States in 2016, based on sales (in million U.S. dollars)Leading vendors of refrigerated pizza dough in the United States 2016
- Brand facts on desserts
The most important statistics
- The leading ice cream brands of the United States in 2017, based on sales (in million U.S. dollars)Sales of the leading ice cream brands of the U.S. 2017
- Sales of the leading frozen yogurt brands in the United States in 2017 (in million U.S. dollars)Frozen yogurt sales: leading brands in the U.S. 2017
- Sales of the leading brands of sherbet/sorbet/ices in the United States in 2016 (in million U.S. dollars)Sherbet sales: leading brands in the U.S. 2016
- Brand facts on pet food
The most important statistics
- Brand market share of pet food retail sales in the United States in 2016Pet food brand market share in the United States in 2016
- Blue Buffalo Pet Products' net sales in the United States from 2013 to 2017 (in million U.S. dollars)Net sales of Blue Buffalo Pet Products in the United States from 2013 to 2017
- Net sales share of Blue Buffalo in the United States in 2017, by retail channelBlue Buffalo net sales share in the United States by channel 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Advertising spending of General Mills in the U.S. 2013, by medium
- General Mills: ad spend on snack brands in the U.S. 2014
- General Mills: ad spend on Yoplait in the U.S. 2013-2014
- General Mills: ad spend on Totino's and Old El Paso in the U.S. 2014
- General Mills: ad spend in the U.S. 2013-2014
- Operating profit of General Mills worldwide by segment 2018
- General Mills' leading market positions in U.S. retail by category 2012
- International net sales of General Mills worldwide by region 2016
- Kraft Foods Group's advertising expenditure 2011-2014
- Advertising spend of Tiffany & Co. worldwide from 2015 to 2017
- Television advertising expenditure in the United Kingdom (UK) 2010-2015
- Outdoor advertising expenditure in France 2008-2015
- Radio advertising year-on-year growth in France 2008-2015
- Advertising spending in Europe 2015, by medium and country
- U.S. crude petroleum and natural gas ad spend 2010-2016
- Telus: ad spend in Canada 2012-2013
- U.S. electronic and other electrical equipment and components ad spend 2010-2016
- Global operating income of Ingredion Incorporated 2010-2017
- Sales value of pet product in China by category 2014
Statistics on the topic
Free statistics
- Net sales of General Mills worldwide from 2014 to 2018 (in million U.S. dollars)
- Sales of the leading granola bar brands of the United States in 2017 (in million U.S. dollars)
- Sales of the leading frozen pizza brands of the United States from 2011 to 2017 (in million U.S. dollars)
- Leading vendors of refrigerated pizza crust and dough in the United States in 2016, based on sales (in million U.S. dollars)
- The leading ice cream brands of the United States in 2017, based on sales (in million U.S. dollars)
- Leading market positions of General Mills in U.S. retail categories in 2012, based on sales (in million U.S. dollars)
- Tiffany & Co.'s advertising spend worldwide from 2015 to 2017 (in million U.S. dollars)**
Premium Statistics
- Leading 50 FMCG companies worldwide in 2017, based on net sales (in million U.S. dollars)*
- Leading food and beverage companies in North America in 2017, based on sales (in million U.S. dollars)*
- Net sales of the leading confectionery companies in North America in 2017 (in million U.S. dollars)
- Sales value of salty snacks in the United States in 2016, by company (in billion U.S. dollars)*
- Market share of General Mills cereal in the United States in 2007 and 2015, based on dollar sales*
- Net sales of General Mills worldwide in 2018, by operating segment (in million U.S. dollars)
- Net sales of General Mills' North America Retail segment in 2018, by division (in million U.S. dollars)
- Net sales share of General Mills in U.S. retail in 2017, by division
- Net sales of General Mills worldwide in 2018, by product category (in million U.S. dollars)
- Net sales share of General Mills worldwide in fiscal year 2017, by product category
- International net sales share of General Mills worldwide in 2018, by operating segment
- Net sales growth of General Mills worldwide in 2018, by operating segment (compared to the prior year)
- Convenience stores (C-stores) and foodservice net sales of General Mills worldwide from 2013 to 2018 (in million U.S. dollars)
- Convenience stores (C-stores ) and foodservice net sales share of General Mills worldwide from 2013 to 2018
- Operating profit of General Mills worldwide from 2014 to 2018 (in million U.S. dollars)*
- Advertising and media expenditure of General Mills worldwide from 2014 to 2018 (in million U.S. dollars)
- Number of employees of General Mills worldwide from 2008 to 2018*
- Leading vendors of granola bars in the United States in 2017, based on sales (in million U.S. dollars)
- Leading vendors of ready-to-eat cereals in the United States in 2017, based on sales (in million U.S. dollars)
- Sales of the leading ready-to-eat cereal brands of the United States in 2017 (in million U.S. dollars)
- Leading vendors of breakfast, cereal, and snack bars in the United States in 2017, based on sales (in million U.S. dollars)
- Sales of the leading breakfast, cereal and snack bar brands of the United States in 2017 (in million U.S. dollars)
- Dollar sales of the leading nutritional/intrinsic health value bar vendors in the United States in 2017 (in million U.S. dollars)
- Sales value of the leading nutritional/intrinsic health value bar brands of the United States in 2017 (in million U.S. dollars)*
- Leading vendors of ready-to-serve wet soups in the United States in 2017, based on sales (in million U.S. dollars)
- Sales of the leading ready-to-serve wet soup brands of the United States in 2017 (in million U.S. dollars)
- Leading vendors of canned and bottled green beans in the United States in 2016, based on sales (in million U.S. dollars)
- Sales of the leading canned and bottled green beans brands of the United States in 2016 (in million U.S. dollars)
- Leading manufacturers of frozen pizza in the United States in 2016, based on sales (in million U.S. dollars)
- Sales of the leading frozen yogurt brands in the United States in 2017 (in million U.S. dollars)
- Sales of the leading brands of sherbet/sorbet/ices in the United States in 2016 (in million U.S. dollars)
- Brand market share of pet food retail sales in the United States in 2016
- Blue Buffalo Pet Products' net sales in the United States from 2013 to 2017 (in million U.S. dollars)
- Net sales share of Blue Buffalo in the United States in 2017, by retail channel
- Advertising spending of General Mills in the United States in 2013, by medium (in million U.S. dollars)
- General Mills advertising spending on selected snack brands in the United States in 2014 (in million U.S. dollars)
- General Mills advertising spending on Yoplait in the United States in 2013 and 2014 (in million U.S. dollars)
- General Mills advertising spending on Totino's and Old El Paso in the United States in 2014 (in million U.S. dollars)
- General Mills advertising spending in the United States in 2013 and 2014 (in million U.S. dollars)
- Operating profit of General Mills worldwide in 2018, by operating segment (in million U.S. dollars)
- International net sales of General Mills worldwide in 2016, by region (in million U.S. dollars)*
- Advertising expenditure of the Kraft Foods Group from 2011 to 2014 (in million U.S. dollars)
- Television advertising expenditure in the United Kingdom (UK) from 2010 to 2015 (in million GBP)
- Outdoor advertising expenditure in France from 2008 to 2015 (in million euro)
- Radio advertising expenditure year-on-year growth in France from 2008 to 2015
- Advertising expenditure in Europe in 2015, by medium and country* (in million U.S. dollars)
- Advertising spending in the crude petroleum and natural gas industry in the United States from 2010 to 2016 (in million U.S. dollars)
- Telus Corporation's advertising spending in Canada in 2012 and 2013 (in million Canadian dollars)
- Advertising spending in the electronic and other electrical equipment and components industry in the United States from 2010 to 2016 (in million U.S. dollars)
- Operating income of Ingredion Incorporated worldwide from 2010 to 2017 (in million U.S. dollars)
- Sales value of pet product in China in 2014, by category (in million U.S. dollars)
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