In 2016, the global frozen pizza market amounted to about 11.11 billion U.S. dollars, a value which is expected to grow to over 17 billion dollars by 2023. The pizza retail department offers products such as refrigerated pizza and pizza kits, frozen pizza crust/dough or frozen pizza. Currently, the most popular frozen pizza brand is DiGiorno, followed by Red Barron and private label. In 2018, it was estimated that nearly 61 million Americans ate one or two DiGiorno pizzas in a given month. Despite being overshadowed by larger brands in terms of dollar sales, Tony’s frozen pizza saw the highest level of year-on-year sales growth of any frozen pizza brand, at 18.5 percent.
The U.S. frozen retail pizza market is shaped by food giants such as Nestlé USA and the Schwan Food Company. Private label manufacturers are also a significant player on the U.S. frozen pizza retail market. According to IRI trackings for total U.S. sales through supermarkets, drugstores, mass merchants, military commissaries and select club and dollar stores for the 12 weeks ended August 12, 2018, the sales of private label companies accounted for about 133 million U.S. dollars.
On average, each U.S. consumer purchased about 5.3 frozen pizzas in 2017. A fresh alternative to frozen pizza is to assemble one’s one pizza using store-bought pizza dough and pizza sauce. In 2018, an estimated 91 million Americans used ready-made pizza crust while about 121 million Americans used pizza sauce. In addition to being the top frozen pizza brand, DiGiorno also leads the market for ready-made pizza crust.