The pizza retail market in the United States is divided into in-store deli food pizza offerings and the frozen food department. Pizza is very popular among U.S. consumers and no one would argue with the statement that pizza is American’s number one dinner choice.
In 2014, pizza sales in the United States amounted to some 5.5 billion U.S. dollars and its sales value is forecasted to remain the same in 2019. The pizza retail department offers products such as refrigerated pizza and pizza kits, frozen pizza crust/dough or frozen pizza. Frozen pizza sales reached about 4.42 billion U.S. dollars in 2015.
The U.S. frozen retail pizza market is shaped by food giants such as Nestlé USA and the Schwan Food Company. Private label manufacturers are also a significant player on the U.S. frozen pizza retail market. According to IRI trackings for total U.S. sales through supermarkets, drugstores, mass merchants, military commissaries and select club and dollar stores for the 12 weeks ended August 7, 2016, the sales of private label companies accounted for 117.76 U.S. dollars. Nestlé USA registered sales of about 411.71 million U.S. dollars within the frozen pizza aisle.
On average, U.S. citizens purchased about 5.02 frozen pizzas per capita in 2016. U.S. consumers indicated to have many reasons for buying frozen pizza instead of buying it from a restaurant. About 44 percent of U.S. consumers, who participated in a 2016 survey, said that they buy frozen pizza because it is less expensive than purchasing it from a restaurant.
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