In 2014, pizza sales in the United States amounted to some 5.5 billion U.S. dollars and its sales value is forecasted to remain the same in 2019. The pizza retail department offers products such as refrigerated pizza and pizza kits, frozen pizza crust/dough or frozen pizza. Frozen pizza sales reached about 4.42 billion U.S. dollars in 2015.
The U.S. frozen retail pizza market is shaped by food giants such as Nestlé USA and the Schwan Food Company. Private label manufacturers are also a significant player on the U.S. frozen pizza retail market. According to IRI trackings for total U.S. sales through supermarkets, drugstores, mass merchants, military commissaries and select club and dollar stores for the 12 weeks ended October 8, 2017, the sales of private label companies accounted for about 164 million U.S. dollars. Nestlé USA reported frozen pizza sales of about 411.71 million U.S. dollars in 2016, making it the top selling frozen pizza manufacturer.
On average, each U.S. consumer purchased about 5.3 frozen pizzas in 2017. Americans have reported many reasons for buying frozen pizza instead of ordering it from a restaurant. According to a 2016 survey, about 44 percent of U.S. consumers said that they buy frozen pizza because it is less expensive than purchasing it from a restaurant.