The size of the Indian film industry grew to over 197 billion Indian rupees in the year 2023. While indicative of a trajectory of recovery, the industry was still reeling from the blow dealt by the coronavirus pandemic, in addition to competing with a swiftly expanding video OTT culture.
Video streaming services, or over-the-top (OTT) platforms, gained immense popularity among Indians especially during the pandemic and subsequent lockdowns, when they were restricted to their homes. The online video market in India comprises a mix of global and local players contending for the attention of over 400 million users. However, none of these streaming platforms have been able to penetrate the market quite like YouTube.
Market size of the film industry across India from financial year 2017 to 2023, with estimates until 2026
(in billion Indian rupees)
Characteristic
Market size in billion Indian rupees
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FICCI. (March 12, 2024). Market size of the film industry across India from financial year 2017 to 2023, with estimates until 2026 (in billion Indian rupees) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/795258/india-market-size-of-film-industry/
FICCI. "Market size of the film industry across India from financial year 2017 to 2023, with estimates until 2026 (in billion Indian rupees)." Chart. March 12, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/795258/india-market-size-of-film-industry/
FICCI. (2024). Market size of the film industry across India from financial year 2017 to 2023, with estimates until 2026 (in billion Indian rupees). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/795258/india-market-size-of-film-industry/
FICCI. "Market Size of The Film Industry across India from Financial Year 2017 to 2023, with Estimates until 2026 (in Billion Indian Rupees)." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/795258/india-market-size-of-film-industry/
FICCI, Market size of the film industry across India from financial year 2017 to 2023, with estimates until 2026 (in billion Indian rupees) Statista, https://www.statista.com/statistics/795258/india-market-size-of-film-industry/ (last visited September 01, 2024)
Market size of the film industry across India from financial year 2017 to 2023, with estimates until 2026 (in billion Indian rupees) [Graph], FICCI, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/795258/india-market-size-of-film-industry/