Keurig Green Mountain - Statistics & Facts

Keurig Green Mountain, Inc., formerly known as the Green Mountain Coffee Roasters, is engaged in the specialty coffee and coffee brewer business. The Vermont-based company markets coffee makers for the B2C and B2B channel under the Keurig brand name. The brewing systems are designed for use with K-Cup portion packs, which all contain a single-serving unit of coffee grounds or other forms of dry beverage ingredients. The variety of K-Cups includes coffee, tea, hot chocolate, soft drinks and other hot or cold beverages.

Keurig Green Mountain was ranked among the leading beverage companies worldwide in 2015 and held a global coffee retail market share of 4.4 percent in 2014. Recent sales data from the Information Resources, Inc. (IRI) showed that the company dominates the single-cup coffee market in the United States. In the latest annual report, Keurig Green Mountain published net sales amounting to about 4.52 billion U.S. dollars in 2015.

In comparison to traditional ground coffee, Keurig’s single-serve cup packs are definitely more expensive. In 2015, K-Cups were estimated to cost, on average, 0.33 U.S. dollars per single-serve cup. But many consumers value the convenience and quality of the special coffee brewing system over the price.

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Keurig Green Mountain - Important statistics

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