Keurig Green Mountain was ranked among the leading beverage companies worldwide in 2015 and held a global coffee retail market share of 4.4 percent in 2014. Recent sales data from the Information Resources, Inc. (IRI) showed that the company dominates the single-cup coffee market in the United States. In the latest annual report, Keurig Green Mountain published net sales amounting to about 4.52 billion U.S. dollars in 2015.
In comparison to traditional ground coffee, Keurig’s single-serve cup packs are definitely more expensive. In 2015, K-Cups were estimated to cost, on average, 0.33 U.S. dollars per single-serve cup. But many consumers value the convenience and quality of the special coffee brewing system over the price.