Keurig Green Mountain, Inc., formerly known as the Green Mountain Coffee Roasters, is engaged in the specialty coffee and coffee brewer business. The Vermont-based company markets coffee makers for the B2C and B2B channel under the Keurig brand name. The brewing systems are designed for use with K-Cup portion packs, which all contain a single-serving unit of coffee grounds or other forms of dry beverage ingredients. The variety of K-Cups includes coffee, tea, hot chocolate, soft drinks and other hot or cold beverages.
In comparison to traditional ground coffee, Keurig’s single-serve cup packs are definitely more expensive. In 2015, K-Cups were estimated to cost, on average, 0.33 U.S. dollars per single-serve cup. But many consumers value the convenience and quality of the special coffee brewing system over the price.
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