Try our corporate solution for free!
+1 (212) 419-5770

Key brands' market share of single-cup coffee in the U.S. 2020

For the 52 weeks ended May 17, 2020, Keurig Green Mountain was the third ranked single-cup coffee brand in the United States, capturing 11.7 percent of the market. Above Keurig Green Mountain was Starbucks, with a share of 17.1 percent.

Single cup coffee industry

In 2019, 42 percent of consumers in the United States owned a single-cup coffee brewing system. Coffee shop chains such as Starbucks and Dunkin’ Donuts have started to produce their own single-cup coffee capsules to compete with Keurig and private label brands. Single-cup coffee generated retail sales of up to 3.88 billion U.S. dollars in the United States in 2017. Starbucks and Folgers have a single-cup coffee penetration rate of 31.6 and 26.3 percent, respectively, in American households. Founded in 1981, Keurig Green Mountain has over 400 different varieties of coffee and other beverages. The brand sells coffee beans and ground coffee in bags and fractional packs, most notably in Keurig K-Cup single-serve pods. In 2015, the brand sold its single-serve cup packs at an average price of 0.33 U.S. dollars.

Market share of single-cup coffee in the United States in 2020, by leading brands

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until October 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

July 2020


United States

Survey time period

52 weeks ended May 17, 2020

Supplementary notes

Total U.S. sales through supermarkets, drug stores, gas and convenience stores, mass merchandisers, military commissaries and select club and dollar retail chains for the 52 weeks ended May 17, 2020.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Single-serve coffee market in the U.S."

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.