Quinoa, a grain crop which is cultivated for its edible seeds, has been domesticated in South America for thousands of years. The three main producing countries include Peru, Bolivia, and Ecuador. Pronounced "keen-wa", this crop is considered to be a healthier option when compared to starchy grains. It comes in three different varieties: whole grain white, red and black. Due to its favorable characteristics such as being protein-rich, high in vitamins and fiber, and low in fat, the nutritional powerhouse is also known as superfood.
Quinoa market overview
Over the years, the value of global quinoa market had been increasing significantly, surpassing 90 billion U.S. dollars in 2022. Quinoa is almost exclusively grown in South America. In line with the exorbitant increasing quinoa demand from developed countries, the global price saw a tremendous growth from 2010 to 2014. As of 2022, a kilogram of quinoa cost around 2.7 U.S. dollars on average worldwide.
Quinoa demand in the U.S.
On the demand side, the United States is the biggest importer of quinoa, followed by Canada and Germany. The U.S. import value of quinoa amounted to about 75 million U.S. dollars in 2022. In that year, most of the U.S. quinoa imported from both Bolivia and Peru. As of February 2023, The retail price of quinoa in the United States stood at about 1.6 dollars per pound.
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