Over the years, the global production of quinoa had been increasing significantly, surpassing 228 thousand metric tons in 2015. Quinoa is almost exclusively grown in South America. In 2015, the three main producing countries were Peru, Bolivia and Ecuador. In line with the exorbitant increasing quinoa demand from developed countries, the global price saw a tremendous growth from 2010 to 2014. It more than doubled from 2.96 U.S. dollars in 2010 to 6.74 U.S. dollars in 2014.
On the demand side, the United States was known as the main importer of quinoa in 2014, followed by Canada and France. The U.S. import volume of quinoa amounted to about 68.9 million pounds in 2014. In that year, most quinoa imports stemmed from both Bolivia and Peru. Ecuador rounded off the leading three importing countries. The increasing demand from upscale supermarkets was noticeable in the retail aisles, as shown by the 35 percent growth of quinoa dollar sales in the United States in 2014.