Since LeBron James’ return to the Cleveland Cavaliers in 2014, the franchise has seen its value increase at a strong pace. In 2022 the Cleveland Cavaliers were valued at 2.05 billion U.S. dollars, up from 434 million U.S. dollars in 2013. The revenue of the Cleveland Cavaliers has also risen considerably in the last few years, reaching 325 million U.S. dollars in the 2021/22 season.
The regular season home attendance of the Cavs in the 2021/22 season was 758,228, with an average attendance of almost 18,500 per game, showing a strong recovery after the COVID-19 pandemic. The overall average attendance in the NBA stood at 17,184 in the same season. The Cleveland Cavaliers had about 7.92 million Facebook fans and around 3.3 million Twitter followers.