Since James’ return to the Cleveland Cavaliers in 2014, the franchise has seen its value increase at a strong pace. In 2018, the Cleveland Cavaliers were valued in 1.33 billion U.S. dollars, up from 434 million U.S. dollars in 2013, making the Cavs as the 15th most valuable NBA franchise. The revenue of the Cleveland Cavaliers has also risen considerably in the last few years, reaching a new peak in the 2016/17 season – 280 million U.S. dollars. The Cavs ranked 6th in the NBA according to revenue in the 2016/17 season, behind the New York Knicks, the Los Angeles Lakers, the Golden State Warriors, the Houston Rockets, and the Chicago Bulls.
Despite this growth in revenue and value in the last few years, the average ticket price for Cleveland Cavaliers games has declined over the last few years, reaching the lowest average in the last decade during the 2014/15 season – 43.31 U.S. dollars. For the 2015/16 season, the average ticket rose again to 48.12 U.S. dollars. In comparison to the average price of other NBA teams, this figure is rather low. For example, fans paid an average of 82.33 U.S. dollars in the 2015/16 season to watch the Chicago Bulls play at home. The regular season home attendance of the Cavs has remained unchanged from 2014/15 to 2017/18. The regular season home attendance of the Cavs was 843,042 during those seasons. This is an average of 20,562 per game, The Q’s full capacity. The overall average attendance in the NBA stood at 17,830 in the same season. As of early 2018, the Cleveland Cavaliers had about 8.68 million Facebook fans and around 3.13 million Twitter followers.