The Royal Family is extensively regarded as a cultural icon and as a result this branding contributes a substantial amount of revenue through UK tourism, attracting a multitude of international and domestic visitors to the royal estates throughout the UK. Data regarding the annual Royal Family net expenditure shows that royal spending has increased annually since 2011, reaching 39.8 million British pounds in 2017/18. A breakdown of Royal Family expenditure shows that in the same year 21.4 million British pounds was spent on payroll costs, of this amount 16.8 million British pounds was spent on employees' salaries and 2.7 million British pounds were paid for pension contributions, according to Royal Family payroll costs.
The total annual income of the Royal Family had a very similar trend to that of the expenditure, increasing annually, the only exception being 2014/2015, whereby there was a drop of approximately 100 thousand British pounds in earnings. According to a breakdown of Royal income, the Royal Family earned 3.3 million British pounds from property rental income; evidenced by data concerning royal funding, they also received a further 76.1 million British pounds.
A major model of revenue for the Royal Family is generated by tourism. Data referencing royal establishment admission numbers show that in 2017/18, roughly 1.44 million people visited Windsor Castle and Frogmore House, which created over 20 million British pounds in revenue from ticket admissions at royal estates. The total income of ticket admissions to the Royal Estate helped contribute to a total of over 40 million British pounds in ticket sales in 2017/18. The number of admissions to the Royal Estate experienced an overall increase despite some fluctuation, averaging an income of 14.69 British pounds income per visitor in 2017/18. This would have inevitably contributed to retail sales income and shop sales income.
A breakdown of royal travel cost displays information regarding travel expenses: in 2017/18 the Royal Family spent approximately 1.8 million British pounds on helicopter travel, and 0.8 million on Rail travel.