Market share of the leading SVOD services in Italy 2021

Published by
Julia Stoll,
Nov 17, 2023
In 2021, Netflix was the most popular subscription video-on-demand (SVOD) platform in Italy based on market shares. The streaming service was closely followed by Amazon Prime Video, with a market share of 27 percent. Disney+ reached a market share of 16 percent, making it the third most popular SVOD service in Italy.

Most popular subscription video-on-demand (SVOD) platforms in Italy in 2021, by market share

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Release date

October 2021

Region

Italy

Survey time period

2021

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Statistics on " Video-on-demand in Italy "

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Overview

4

Segments

6

Platforms

5

Consumer behavior

6

Further related statistics

12

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Topics

Subscription video-on-demand services in EuropeVideo-on-demand in EuropeVideo-on-demand in PolandBroadcaster video-on-demand in EuropeSubscription Video-on-Demand in Sweden
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