Trust in the media in the European Union 2018, by medium

Modern media has changed the extent to which we trust what we see, read, and hear. Less than one fifth of respondents to a survey across EU countries in 2018 said they tended to trust online social networks and less than a third said they trusted the internet.

Traditional media most trusted

Traditional media remains the most trusted form of media in the European Union. Roughly half of EU citizens trust the written press and television. And 59 percent said they tended to trust the radio, making it the most trusted form of media in the EU.  

Trust in news

This trend with traditional media continues when looking at levels of trust in news sources. Traditional media was the most trusted source of news in a 2019 survey, whereas social media was the least trusted.

How much trust do you have in the following media?

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Release date

May 2019



Survey time period

November 8-22, 2018

Number of respondents

27,424 respondents

Age group

15 years and older

Supplementary notes

This question was phrased by the source as follows: "I would like to ask you a question about how much trust you have in certain media and institutions. For each of the following media and institutions, please tell me if you tend to trust it or tend not to trust it."

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Statistics on "Media usage in Europe"

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