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Tea market in Canada - statistics & facts

Tea is the second most widely consumed beverage worldwide, after water. Tea can be categorized using several different criteria, with the most common classification being the level of oxidation. Differing degrees of oxidation can produce green, yellow, oolong and black tea among others. For over a decade, China has been the largest producer of tea in the world. In 2018, China produced over 2.6 million metric tons of tea. Other major tea producing countries include India, Kenya and Sri Lanka. Unsurprisingly, the revenue of China’s tea market surpasses all others – in 2018, Chinese revenue figures amounted to over 80 billion U.S. dollars. Brazil ranked in second place, with a revenue of around 15.3 billion U.S. dollars.

Although Canada is not a major tea producing country, it boasts a fairly large tea market. It ranked nineteenth in terms of revenue in 2018, with the Canadian tea market being valued at around 1.23 billion U.S. dollars. Manufacturer sales of coffee and tea in the same year totaled 2.31 billion Canadian dollars. Since Canada is not a major producer of tea, imports of the product outweigh exports. In 2018, imports of tea amounted to approximately 32,820 metric tons, whilst exports of tea totaled around 2,680 metric tons that same year.

In 2019, 52.63 million units of tea were sold in Canada and the average retail price stood at 4.4 Canadian dollars per 72 bags in 2018. Tea sales in Canada can be categorized into three main product types, which consist of specialty tea, regular tea and loose tea. In 2018, sales of specialty tea reached 146.76 million Canadian dollars. In terms of flavor, orange pekoe flavored tea had the largest sales, reaching over 75 million Canadian dollars in 2019.

Households in Canada spent an average of 23 Canadian dollars on tea in 2017. According to a 2019 survey, 27.4 of Canadian respondents stated that they drank tea every day, while 17.9 percent stated orange pekoe was their favorite tea flavor. When it comes to purchase locations, over two thirds of Canadians stated that they generally purchased tea in supermarkets, whilst around 12 percent buy tea in specialty teahouses.

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Tea market in Canada

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