Market Landscape

Total tea sales were estimated to amount to 13.12 billion U.S. dollars in 2019. The tea market comprises four broad segments: ready-to-drink tea (RTD), the traditional market, the specialty segment and the foodservice segment. The RTD category increased consumer penetration over the past years and continues to be the largest market segment. The leading RTD tea brands were Lipton Pure Leaf, Arizona, and Gold Peak in 2020.

Consumption

Although coffee is often thought of as America’s preferred beverage, tea has proven itself to be extremely popular as well. Per capita consumption of tea stood at 400 grams in 2020 and this is expected to rise in the coming years. Industry experts expect the entire tea market to grow over the next years. Increasing health awareness among shoppers, new flavors and the demand for convenience are seen as major growth opportunities.

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