Spending on online advertising has seen a tremendous increase in Russia since 2000, reaching 313.8 billion Russian rubles in 2021. The budget spent on television ads reached the second-highest figure after the internet, at over 197 billion Russian rubles.
The internet was the only advertising segment that recorded a growth in Russia in 2020, as its expenditure increased by four percent year-over-year. However, the advertising industry is expected to recover in 2021, and the only channel whose spending is forecast to decrease was print advertising which witnesses a general decline due to the rise of digital media.
Advertising expenditure in Russia from 2000 to 2021, by medium
(in billion Russian rubles)
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Russian Association of Communication Agencies. (March 16, 2022). Advertising expenditure in Russia from 2000 to 2021, by medium (in billion Russian rubles) [Graph]. In Statista. Retrieved August 11, 2022, from https://www.statista.com/statistics/1053584/russia-advertising-expenditure-by-medium/
Russian Association of Communication Agencies. "Advertising expenditure in Russia from 2000 to 2021, by medium (in billion Russian rubles)." Chart. March 16, 2022. Statista. Accessed August 11, 2022. https://www.statista.com/statistics/1053584/russia-advertising-expenditure-by-medium/
Russian Association of Communication Agencies. (2022). Advertising expenditure in Russia from 2000 to 2021, by medium (in billion Russian rubles). Statista. Statista Inc.. Accessed: August 11, 2022. https://www.statista.com/statistics/1053584/russia-advertising-expenditure-by-medium/
Russian Association of Communication Agencies. "Advertising Expenditure in Russia from 2000 to 2021, by Medium (in Billion Russian Rubles)." Statista, Statista Inc., 16 Mar 2022, https://www.statista.com/statistics/1053584/russia-advertising-expenditure-by-medium/
Russian Association of Communication Agencies, Advertising expenditure in Russia from 2000 to 2021, by medium (in billion Russian rubles) Statista, https://www.statista.com/statistics/1053584/russia-advertising-expenditure-by-medium/ (last visited August 11, 2022)