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Sales of the H&M Group worldwide 2008-2019, by country

This statistic depicts the sales of the H&M Group worldwide between 2008 and 2019, by country. In 2019, about 3.5 billion U.S. dollars of the H&M Group's global sales were generated in Germany.


H&M is a leading global fashion company with strong values and a clear business concept. H&M has a passion for fashion, a belief in people and a desire to always exceed customers’ expectations – and to do so in a sustainable way. H&M constantly strives to have the best customer offering in each individual market – which includes giving customers the best price. Through multiple brands and concepts H&M offers a broad and varied range of inspiring fashion that lets customers explore and develop their own personal style. H&M has collections for women, men, teenagers and children. The range also includes sportswear, underwear, shoes, accessories and cosmetics, as well as home textiles and decorations from H&M Home.

The company operates over 5,000 stores worldwide and employs over 126,000 people. H&M was the seventh most valuable apparel brand in the world as of 2020.

H&M aims to be the more sustainable choice for today’s increasingly aware customers. To this end, H&M’s investments in social improvements and reduced environmental impact extend throughout the product life cycle – from responsible use of natural resources to ensuring good working conditions at suppliers’ factories. Sustainability work is thoroughly integrated into the business, not only because it is an investment in the customer offering,but also because it is vital to the group’s long-term growth and development

Sales of the H&M Group from 2008 to 2019, by country (in million U.S. dollars)*

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Release date

March 2020



Survey time period

2008 to 2019

Supplementary notes

*Figures from 2008 to 2017 are gross sales which relate to sales inclusive of VAT.
** Figures from 2018 on are net sales figures as no gross sales figures inclusive of VAT were published.

The exchange rates used to convert from SEK into USD are (respectively from December 1 to November 30):
2008: 0.12303
2009: 0.14386
2010: 0.14279
2011: 0.14432
2012: 0.1528
2013: 0.15264
2014: 0.13475
2015: 0.11435.
2016: 0.1145.
2017: 0.1195.
2018: 0.11042.
2019: 0.10457.
*** Market with online sales.
**** United Arab Emirates***, Kuwait***, Qatar, Saudi Arabia***, Egypt***, Bahrain, Oman, Lebanon, Israel, Morocco, Jordan, Thailand***, Indonesia*** and Tunisia.

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Statistics on "H&M Group"

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