Gross sales of the H&M Group worldwide 2008-2018, by country

This statistic depicts the sales of the H&M Group worldwide between 2008 and 2018, by country. In 2017, about 4.4 billion U.S. dollars of the H&M Group's global sales were generated in Germany.

H&M

H&M is a leading global fashion company with strong values and a clear business concept. H&M has a passion for fashion, a belief in people and a desire to always exceed customers’ expectations – and to do so in a sustainable way. H&M constantly strives to have the best customer offering in each individual market – which includes giving customers the best price. Through multiple brands and concepts H&M offers a broad and varied range of inspiring fashion that lets customers explore and develop their own personal style. H&M has collections for women, men, teenagers and children. The range also includes sportswear, underwear, shoes, accessories and cosmetics, as well as home textiles and decorations from H&M Home.

The company operates over 4,900 stores worldwide and employs over 123,000 people. H&M was the fourth most valuable apparel brand in the worldas of 2019.

H&M aims to be the more sustainable choice for today’s increasingly aware customers. To this end, H&M’s investments in social improvements and reduced environmental impact extend throughout the product life cycle – from responsible use of natural resources to ensuring good working conditions at suppliers’ factories. Sustainability work is thoroughly integrated into the business, not only because it is an investment in the customer offering,but also because it is vital to the group’s long-term growth and development

Gross sales of the H&M Group from 2008 to 2018, by country (in million U.S. dollars)*

20082009201020112012201320142015201620172018****
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Source

Release date

March 2019

Region

Worldwide

Survey time period

2008 to 2018

Special properties

sales including VAT

Supplementary notes

*Gross sales relates to sales inclusive of VAT.
The exchange rates used to convert from SEK into USD are (respectively from December 1 to November 30):
2008: 0.12303
2009: 0.14386
2010: 0.14279
2011: 0.14432
2012: 0.1528
2013: 0.15264
2014: 0.13475
2015: 0.11435.
2016: 0.1145.
2017: 0.1195.
2018: 0.11042
2018: 0.11042
** United Arab Emirates, Kuwait, Qatar, Saudi Arabia, Egypt, Bahrain, Oman and Lebanon (excluding VAT).
***No data available for the blank columns. ****2018 are net sales figures as no gross sales figures inclusive of VAT were available.

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