According to a survey conducted in 2019, the most important factor influencing clothing purchases in Sweden seemed to be the fit, stated by 78 percent of respondents. Another 74 percent named the price as an influencing factor, while 62 percent of Swedes found the quality of the clothing crucial.
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YouGov. (January 16, 2020). What are your criteria when you buy clothes? [Graph]. In Statista. Retrieved December 14, 2024, from https://www.statista.com/statistics/1132859/clothing-purchase-criteria-in-sweden/
YouGov. "What are your criteria when you buy clothes? ." Chart. January 16, 2020. Statista. Accessed December 14, 2024. https://www.statista.com/statistics/1132859/clothing-purchase-criteria-in-sweden/
YouGov. (2020). What are your criteria when you buy clothes? . Statista. Statista Inc.. Accessed: December 14, 2024. https://www.statista.com/statistics/1132859/clothing-purchase-criteria-in-sweden/
YouGov. "What Are Your Criteria When You Buy Clothes? ." Statista, Statista Inc., 16 Jan 2020, https://www.statista.com/statistics/1132859/clothing-purchase-criteria-in-sweden/
YouGov, What are your criteria when you buy clothes? Statista, https://www.statista.com/statistics/1132859/clothing-purchase-criteria-in-sweden/ (last visited December 14, 2024)
What are your criteria when you buy clothes? [Graph], YouGov, January 16, 2020. [Online]. Available: https://www.statista.com/statistics/1132859/clothing-purchase-criteria-in-sweden/