Clothing purchase criteria in Sweden 2019

According to a survey conducted in 2019, the most important factor influencing clothing purchases in Sweden seemed to be the fit, stated by 78 percent of respondents. Another 74 percent named the price as an influencing factor, while 62 percent of Swedes found the quality of the clothing crucial.

What are your criteria when you buy clothes?

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Source

Release date

January 2020

Region

Sweden

Survey time period

October 23 to November 6, 2019

Number of respondents

1,030 respondents

Special properties

Only adults interviewed

Method of interview

Omnibus survey

Supplementary notes

Multiple answers were possible.

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Statistics on "Clothing and footwear industry in Sweden"

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