Fashion in Germany

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Statista dossier about fashion in Germany

This dossier contains a range of selected facts and statistics about fashion in Germany. It includes a market overview chapter with sales revenue figures from women's and men's clothing, as well as figures on consumer opinions on brands and clothes shopping.

Table of contents

  • 1. Market overview
    • Brand value of the leading 10 apparel brands worldwide 2018

    • Textile and clothing retail revenue in Germany 2007-2017

    • Revenue from women's clothing in Germany 2006-2014

    • Women's wear revenues in Germany 2005-2014, by product group

    • Revenues from men's clothing in Germany 2006-2014

    • Men's clothing revenues in Germany 2006-2014, by product group

    • Consumer spending on clothing and shoes in Germany 1970-2018

    • Development of consumer prices for clothing in Germany 2000-2018

    • Sales volume of fair trade textiles in Germany 2008-2018

  • 2. Brands
    • Leading clothing brands in Germany in 2015, by item ownership

    • Fashion brands purchase by women in Germany as of 2013

    • Fashion brands purchase by men in Germany as of 2013

    • Attention to brands and price for fashion and clothing articles in Germany 2018

    • Brands vs. price when buying outerwear in Germany 2017

    • Brand vs. price awareness for casual clothes in Germany 2012-2018

    • Brand vs. price awareness when buying jeans in Germany 2011-2016

    • Brand vs. price when buying jeans in Germany in 2017

    • Brand vs. price when buying accessories in Germany in 2017

    • Brand vs. price when buying underwear in Germany in 2017

    • Brand vs. price when buying hosiery in Germany in 2017

    • Survey on the importance of good clothing manufacturing in Germany 2015

    • Survey on the importance of good clothing fit in Germany in 2015

    • Importance of comfort of clothing in Germany in 2015

    • Survey on purchasing certain clothing brands because of the fit in Germany 2015

    • Survey on preferring to purchase unknown brands in Germany 2015

    • Survey on the quality of exclusive brands in Germany 2015

    • Survey on known brands preference in Germany 2015

    • Survey on the recognisability of clothing brands in Germany 2015

    • Survey on the importance of a clothing brands character in Germany 2015

    • Survey on disinterest in exclusive brands in Germany 2015

  • 3. Consumer and fashion
    • Ranking of the most popular clothing retailers in Germany 2015-2018

    • Clothing sizes for women in Germany as of 2012

    • Clothing sizes for men in Germany as of 2012

    • Survey in Germany on trend awareness from 2015 to 2018

    • Survey in Germany on fashion trend participation from 2013 to 2016

    • Men's disposition on purchasing clothes and shoes in Europe as of 2013

    • Men's favorite color for clothes in Germany 2013

    • Men's disposition on fashion sense in Europe in 2013

    • Most popular shopping locations for clothing in Germany 2015-2018

    • Clothes boutique shopping frequency in Germany 2015

    • Factory/designer outlets clothes shopping frequency in Germany 2013-2015

    • Survey on the preferred shopping days in Germany 2014-2018

    • Survey on searching for new fashion ideas in Germany 2015

    • Survey on purchasing clothes on sale in Germany 2015

    • Survey on lack of fashionable offers for larger clothing sizes in Germany 2015

    • Survey on the preference for larger clothing stores when shopping in Germany 2015

    • Survey on shopping in smaller stores with personal atmosphere in Germany 2015

    • Survey on avoidance of harmful chemicals in clothing materials in Germany 2015

    • Survey on attention to environmental certificates when buying clothes in Germany 2015

  • 4. Willingness to spend
    • Willingness to spend money on clothes among the German population 2014-2018

    • Survey among women on the spending willingness for jackets/blousons in Germany 2015

    • Survey among women on spending willingness for blouses or tunics in Germany 2015

    • Willingness among women to buy polo shirts or t-shirts in Germany in 2015

    • Willingness to spend money on knitwear among women in Germany 2015

    • Willingness to buy skirts among women in Germany in 2015

    • Willingness to buy dresses among women in Germany 2015

    • Willingness to buy underwear and lingerie among women in Germany 2015

    • Willingness to spend money on coats among men in Germany 2015

    • Willingness to spend money on suits among men in Germany 2015

    • Willingness to spend money on business trousers among men in Germany 2015

    • Willingness to spend money on chinos among men in Germany 2015

    • Willingness to buy jackets or blousons among men in Germany 2015

    • Willingness to buy shirts among men in Germany 2015

    • Willingness to buy polo shirts, t-shirts among men in Germany 2015

    • Willingness to buy knitwear among men in Germany 2015

    • Spending on underwear among men in Germany in 2015

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