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Travel and tourism in Austria - statistics & facts

Austria is one of the most popular destinations for international tourists in Europe. The country’s influential history, booming economy, rich culture, as well as fascinating landscape, attracted over 30 million international tourists in 2018, making it the seventh most popular European destination for foreign travelers. In total, tourists from abroad spent approximately 19.5 billion euros on travelling in Austria that year. Nearly one half of international visitors were from Germany, demonstrating strong ties between the two countries.

The Alps are an important tourist destination in Austria, for both domestic and international tourists, as the country hosts the largest share of the mountain range system. The Alps attracted " target="_blank" rel="noopener">over 40 percent of skiers in the world as of 2020. The Tyrol region of Austria, covering the biggest part of the Alpine territory in the country, was the highest ranking destination by international tourist visits in 2019. The capital of the region, Innsbruck, which was home to multiple Winter Olympic games, was the third most visited state capital in Austria that year by travelers from abroad.

Over one third of Austrian residents made trips both abroad and within the country in 2018. Domestic travelers are an important market for Austria, as they rank among the top visitors during both the summer and winter tourism season, surpassed only by trips made by German tourists. While Germany is an essential inbound tourism contributor in Austria, for outbound holidays Austrians tend to head to Italy, with over two million trips made in 2018.

The coronavirus (COVID-19) pandemic has undoubtedly had a negative effect on the revenue of the tourism industry in Austria, after years of continuous increase. However, by 2023, the revenue gained from tourism is expected to recover to its 2019 level, allowing for potential future growth.

Interesting statistics

In the following 7 chapters, you will quickly find the 56 most important statistics relating to "Travel and tourism in Austria".

Travel and tourism in Austria

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!

Important key figures

The most important key figures provide you with a compact summary of the topic of "Travel and tourism in Austria" and take you straight to the corresponding statistics.

Outbound tourism


Travel behavior


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