The Alps are an important tourist destination in Austria, for both domestic and international tourists, as the country hosts the largest share of the mountain range system. The Alps attracted " target="_blank" rel="noopener">over 40 percent of skiers in the world as of 2020. The Tyrol region of Austria, covering the biggest part of the Alpine territory in the country, was the highest ranking destination by international tourist visits in 2019. The capital of the region, Innsbruck, which was home to multiple Winter Olympic games, was the third most visited state capital in Austria that year by travelers from abroad.
Over one third of Austrian residents made trips both abroad and within the country in 2018. Domestic travelers are an important market for Austria, as they rank among the top visitors during both the summer and winter tourism season, surpassed only by trips made by German tourists. While Germany is an essential inbound tourism contributor in Austria, for outbound holidays Austrians tend to head to Italy, with over two million trips made in 2018.
The coronavirus (COVID-19) pandemic has undoubtedly had a negative effect on the revenue of the tourism industry in Austria, after years of continuous increase. However, by 2023, the revenue gained from tourism is expected to recover to its 2019 level, allowing for potential future growth.