Tourism in Italian cities - statistics & facts

One of the leading countries in the world in terms of worldwide international tourist arrivals, Italy attracts millions of travelers every year thanks to its fascinating culture, natural landscapes, artistic sites, and renowned cuisine. When looking at the most popular destinations, Rome, Venice, Milan, and Florence were among the most visited municipalities in Italy based on the number of overnight stays, both before and after the impact of the coronavirus (COVID-19) pandemic. In that respect, while the total number of international tourist arrivals in Italy, including overnight and same-day travelers, decreased to under 40 million with the onset of the health crisis, this scenario improved significantly in 2022. That year, total inbound arrivals in the Mediterranean country bounced back to nearly 75 million but remained below pre-pandemic levels.

International tourism in Italian cities

The Italian capital has long been one of the most renowned destinations for tourists in Italy. The city is especially popular among American travelers, who made up the highest number of inbound arrivals in Rome in 2022, ahead of the United Kingdom and France. While arrivals from the United States dropped to less than 100 thousand in the first year of the pandemic, they rebounded in 2022, exceeding one million. As the number of tourists in Rome showed strong signs of recovery while not catching up with pre-pandemic figures, other popular Italian destinations also reported a similar trend. For instance, international tourist arrivals in Venice nearly tripled in 2022 compared to the previous year but stayed 21 percent lower than the peak in travelers recorded in 2019. Meanwhile, inbound arrivals in Milan’s travel accommodation establishments reached nearly 3.5 million in 2022, still showing a decline of around a million arrivals from 2019.

Travel accommodation in Italian cities

Looking at hotel establishments in Italy, although Rome is one of the most attractive destinations in the country, it was not the most expensive Italian city to book an overnight stay in a four-star hotel in 2022. Venice held this record, with an average price per night of more than 220 euros, followed by Florence, Como, and Milan. That said, Rome had by far the highest number of chain hotels in Italy that year. In terms of non-hotel accommodation, there were less than 29 thousand non-hotel establishments in Venice in 2022, down from a peak of approximately 41 thousand in 2018. Meanwhile, rented holiday dwellings and farmhouses were the most common non-hotel accommodation establishments in Florence in 2022.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Statista Research Department, Jan 10, 2024

Key insights

Total number of international tourist arrivals in Italy
74.7m
Number of international tourist arrivals in Rome
4.9m
Number of international tourist arrivals in Venice
3.8m
Get more insights

Editor’s Picks Current statistics on this topic

Municipalities with the highest number of tourist overnight stays in Italy from 2019 to 2022 (in 1,000s)

Destinations

Most visited Italian municipalities 2019-2022, by overnight stays

Most expensive cities for average price per night in four-star hotels in Italy as of December 2023 (in euros)

Hotels

Most expensive cities for average price in four-star hotels in Italy 2023

Total number of international tourist arrivals in Italy from 2015 to 2022 (in million travelers)

Travel, Tourism & Hospitality

Total number of international tourist arrivals in Italy 2015-2022

Related topics

Tourism in Italy

5

Tourism in European cities

4

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Overview

6

Overview

International tourism

8

International tourism

Domestic tourism

8

Domestic tourism

Hotels

8

Hotels

Non-hotel accommodation

6

Non-hotel accommodation

Culture

6

Culture

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Travel and tourism in Europe
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Travel and tourism in Italy
City tourism in Europe
City tourism in Europe
Cruise Industry in Italy
Cruise Industry in Italy
Museums in Italy
Museums in Italy

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