Top beauty and hygiene brands in Mexico 2023, by digital ad spend share

Published by
Julia Faria,
Jul 10, 2024

In 2023, Nivea was Mexico's largest digital advertiser in the beauty and hygiene industry, accounting for 12.75 percent of the sector's digital ad spend. Rexona ranked second with slightly over seven percent of the digital ad spend.

Leading advertisers among beauty and hygiene brands in Mexico in 2023, by estimated digital ad spend share

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Release date

July 2024

Region

Mexico

Survey time period

2023

Special properties

estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search

Supplementary notes

The date of release is the date of access.

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Statistics on " Beauty and personal care market in Mexico "

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Latin American overview

4

Mexican overview

8

International trade

6

Segments

6

Leading companies

5

Leading brands

8

Further related statistics

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