• Most purchased body care brands in Mexico 2020

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In 2020, Colgate was the health and beauty brand that was purchased most frequently in Mexico, with its products bought an average of 8 times per household. That same year, Kleen Bebe was the second most frequently purchased body care brand in the country, with products bought 7 times per household. On Twitter, the most popular beauty brand in Mexico as of early-2021 was Mary Kay, with over 73 thousand followers.

Household purchase frequency of leading health and beauty brands in Mexico in 2020

Characteristic	Household purchase frequency*
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Release date

May 2021

More information

Region

Mexico

Survey time period

November 2019 to October 2020

Number of respondents

23,500 brands worldwide

Supplementary notes

* The purchase frequency is presented by the source as consumer choice and it refers to how often each household buys the brand products or services on average in a year.

The Ranking was made by Kantar in collaboration with Gesellschaft für Konsumforschung (GfK) in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

Detailed information about the report's methodology can be found here.