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Mexico: most purchased personal care brands 2019, by buying frequency

Published by Ana M. López, Aug 12, 2020

In 2019, Colgate was the health and beauty brand that was purchased most frequently in Mexico, with its products bought an average of 8.2 times per household. That same year, Kleen Bebe was the second most frequently purchased body care brand in the country, with products bought 6.5 times per household. On Twitter, the most popular beauty brand in Mexico in 2019 was Mary Kay, with over 72 thousand followers.

Leading health and beauty brands in Mexico in 2019, by household purchase frequency

	Household purchase frequency*
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Release date

May 2020

More information

Region

Mexico

Survey time period

November 2018 to October 2019

Number of respondents

22,900 brands worldwide

Supplementary notes

* The purchase frequency is presented by the source as consumer choice and it refers to how often each household buys the brand products or services on average in a year.

** The Ranking was made by Kantar in collaboration with Gesellschaft für Konsumforschung (GfK) in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

You can find detailed information about the report's methodology here.