Electronic Arts (EA) net revenue 2016-2024, by composition
In the fiscal year 2024 spanning between April 2023 to March 2024, Electronic Arts (EA) generated close to 5.55 billion U.S. dollars in revenues via its live service segment. These live services include extra content, subscription offerings and other revenue generated outside of the sale of the company's base games.
Live services – new monetization streams
Live services are one of Electronic Arts' best-performing revenue segment, reporting a one percent year-on-year-growth compared to 2023. This is hardly surprising, as gaming companies aim for players to engage with their games and services over longer periods of time, and purchase additional content designed to provide value top layers and extend and enhance gameplay. EA’s most popular live service is the extra content purchased for the Ultimate Team mode associated with its sports franchises Madden NFL and FIFA. The company stated that FIFA 23, EA SPORTS FC 24, Apex Legends, EA SPORTS Madden NFL 24, and The Sims 4 were the top revenue drivers for 2024. However, in 2024, full-game downloads were the segment with the biggest revenue increase.
Sports games drive user engagement
Madden NFL and EA Sports FC (formerly branded as FIFA) are Electronic Art’s flagship franchises with new versions published every year. User engagement with sports games goes beyond being the player – FIFA regularly ranks among the most popular games on the streaming platform Twitch, too. In January 2024, FIFA 24 streams on Twitch were watched by an average of 30,000 viewers.