Nintendo is a multinational consumer electronics and software company headquartered in Kyoto, Japan. Founded in September 1889 as a small Japanese firm producing handmade playing cards, Nintendo has evolved into one of the largest video games manufacturing companies generating over 4.4 billion U.S dollars in net sales in 2016. The largest share of Nintendo's revenue is generated in the Americas, which contributed around 2.3 billion U.S dollars for the fiscal year of 2016. Nintendo possesses a global workforce of 4,928 employees as of 2016.
While its two main rivals in the gaming industry, Microsoft and Sony, rely almost solely on third-party software for their consoles, a significant proportion of Nintendo games are created and developed in-house. In 2016 alone Nintendo’s revenue from hardware and software amounted to around four billion U.S. dollars. The company is known to have created some of the most popular video game franchises in the industry, such as Mario and The Legend of Zelda, and it also is a part owner of The Pokémon Company.
The Nintendo Wii (succeeded by the Wii U in 2012) is the company’s most popular brand product. In its 2016 fiscal year Nintendo sold 3.26 million Wii U consoles worldwide. Microsoft's Xbox 360 and Sony’s PlayStation are the Wii’s two main competitors in the market.
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