Revenue split of leading digital content store worldwide in 2018

This statistic presents the revenue split of leading digital content stores worldwide as of December 2018. According to the findings, on both Apple's and Google's standard app store, the revenue distribution between them and the mobile app developers was set at 70:30; with 70 percent of revenue being distributed to Apple and the remaining 30 percent to developers.

Revenue split of leading digital content stores worldwide as of December 2018

Operators and PublishersDevelopers
App store (standard)*70%30%
App store (subscriptions)*85%15%
Microsoft Store (non-game)85%15%
Unreal Engine Marketplace88%12%
Epic Games Store (EGS)88%12%
Discord90%10%
Blockchain game stores (average)91%9%
Microsoft Store (consumer applications, not including games)95%5%
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Source

Release date

December 2018

Region

Worldwide

Survey time period

December 2018

Supplementary notes

*Both Apple App Store and Google Play

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Statistics on "App stores"

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