In 2020, the total revenue generated by pharmacies amounted to 24.4 billion euros. According to the data provided by New Line Ricerche di Mercato, the revenue coming from the sales of prescription drugs added up to 13.9 billion euros, while the segment of commercial products such as non-prescription drugs and OTC made up for the remaining revenue. Regarding the non-prescription segment, self-medication products accounted for 56.2 percent of the total revenue, whereas dermo-cosmetic products represented 16.1 percent of it.
Pharmaceutical market volume by segment
In terms of market volume, self-medication products accounted for over 47 percent of the non-prescription segment, whereas healthcare items and dermo-cosmetic products represented roughly 24 percent and 13 percent of it, respectively.
Dermo-cosmetics: new brands and line extensions
The market of dermo-cosmetic products was a quite innovative one. Suffice to say that in 2020, new brands and line extensions accounted for 19.4 percent of dermo-cosmetics revenue. Among the subcategories, sunscreen products were the ones generating the largest share of revenue from new brands and line extensions.
Pharmaceutical market value in Italy in 2020, by segment
(in million euros)
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New Line Ricerche di mercato. (January 18, 2021). Pharmaceutical market value in Italy in 2020, by segment (in million euros) [Graph]. In Statista. Retrieved January 17, 2022, from https://www.statista.com/statistics/950660/pharmacy-turnover-by-segment-in-italy/
New Line Ricerche di mercato. "Pharmaceutical market value in Italy in 2020, by segment (in million euros)." Chart. January 18, 2021. Statista. Accessed January 17, 2022. https://www.statista.com/statistics/950660/pharmacy-turnover-by-segment-in-italy/
New Line Ricerche di mercato. (2021). Pharmaceutical market value in Italy in 2020, by segment (in million euros). Statista. Statista Inc.. Accessed: January 17, 2022. https://www.statista.com/statistics/950660/pharmacy-turnover-by-segment-in-italy/
New Line Ricerche di mercato. "Pharmaceutical Market Value in Italy in 2020, by Segment (in Million Euros)." Statista, Statista Inc., 18 Jan 2021, https://www.statista.com/statistics/950660/pharmacy-turnover-by-segment-in-italy/
New Line Ricerche di mercato, Pharmaceutical market value in Italy in 2020, by segment (in million euros) Statista, https://www.statista.com/statistics/950660/pharmacy-turnover-by-segment-in-italy/ (last visited January 17, 2022)
