Pharmacy turnover in Italy 2019, by segment

In 2019, the total turnover generated by pharmacies amounted to 25 billion euros. According to the data provided by New Line Ricerche di Mercato, the revenues coming from the sales of prescription drugs added up to 14.4 billion euros, while the segment of commercial products such as non-prescription drugs and OTC made up for the remaining turnover. Regarding the non-prescription segment, self-medication products accounted for 24.4 percent of the total turnover , whereas dermo-cosmetic products represented 7.4 percent of it.  

Pharmaceutical market volume by segment

In terms of market volume, self-medication products accounted for over 20 percent of the non-prescription segment, whereas healthcare items and dermo-cosmetic products represented 6.5 percent and 5.8 percent of it, respectively.  

Dermo-cosmetics: new brands and line extensions 

The market of dermo-cosmetic products was a quite innovative one. Suffice to say that in 2019, new brands and line extensions accounted for 23.4 percent of dermo-cosmetics turnover . Among the subcategories, sunscreen products were the ones generating the largest share of turnover from new brands and line extensions.