Major Media Outlets Beef Up Their Twitter Activity
In February 2011, the Pew Research Center monitored the Twitter activity of major American news outlets and we did the same last week to determine how Twitter usage has changed over the past two years. The result comes as no surprise: aside from one exception, all media outlets in the sample have increased their Twitter activity significantly. Most organisations now send more then 300 tweets a week, and that is only counting the main Twitter feed.
Please note that this chart should be treated as no more than anecdotal evidence for increased Twitter activity, as the number of tweets obviously depends on the news situation during the sample week. Nonetheless, the trend is pretty obvious and Twitter's role in today's news environment should not be underestimated.
This chart illustrates the growing importance of Twitter for the news media.