As a newspaper, building a sustainable digital business model relying on monthly subscriptions for a long time seemed like a fantasy. But as study by Fipp
shows, the New York Times, next to other national and international bulletins gives proof to a concept which for many is the key to survival for independent journalism. Whilst international English language newspapers like the New York Times or the the Wall Street Journal are topping the list subscriber-wise, the ranking shows that digital subscriptions also are a valid tool for national newspapers to generate revenue. Ranking fifth, Germany’s biggest tabloid
boasts almost 400,000 subscribers - each paying the equivalent of $5.83 per month.