Apple Beats Competitors In Smartphone Brand Loyalty

by
,

iPhone users are more loyal to Apple than users of any other smartphone brand are. According to data from Morgan Stanley's AlphaWise tracker, which compiles sell-through data using web search analysis, 90% of iPhone users stick with the brand when purchasing another phone. Samsung, Apple's largest competitor, managed to improve its brand retention rate significantly over the past years, but still trails Apple by 13 percentage points.



Infographic: Apple Beats Competitors In Smartphone Brand Loyalty | Statista
Enlarge
Related Infographics
  • Apple
    How Apple Shares Have Performed in 5 Years Under Tim Cook

    This chart compares Apple's 5-year stock performance to that of its competitors.

You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference

You may also be interested in...
FAQ
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Jan Ahrens
(jan.ahrens@statista.com).