Apple Beats Competitors In Smartphone Brand Loyalty
iPhone users are more loyal to Apple than users of any other smartphone brand are. According to data from Morgan Stanley's AlphaWise tracker, which compiles sell-through data using web search analysis, 90% of iPhone users stick with the brand when purchasing another phone. Samsung, Apple's largest competitor, managed to improve its brand retention rate significantly over the past years, but still trails Apple by 13 percentage points.
- Brand loyalty among U.S. consumers in 2014, by category and genderBrand loyalty among U.S. consumers in 2014, by category and gender
- UK: digital vouchers' influence on brand loyalty & recommendations as of March 2015UK: digital vouchers' influence on brand loyalty & recommendations as of March 2015
- Brand loyalty among U.S. buyers for RTE popcorn in 2015, by brandBrand loyalty among U.S. buyers for RTE popcorn in 2015, by brand
- China: mobile phone subscriptions by month October 2016China: mobile phone subscriptions by month October 2016
- U.S. consumer electronics industry retail revenue 2012-2017U.S. consumer electronics industry retail revenue 2012-2017
- Share of smartphone shipments worldwide 2015-2016, by vendorShare of smartphone shipments worldwide 2015-2016, by vendor
- Smartphone sales revenue worldwide 2013-2016Smartphone sales revenue worldwide 2013-2016
- Apple's revenue worldwide 2004-2016Apple's revenue worldwide 2004-2016
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