Apple Beats Competitors In Smartphone Brand Loyalty
iPhone users are more loyal to Apple than users of any other smartphone brand are. According to data from Morgan Stanley's AlphaWise tracker, which compiles sell-through data using web search analysis, 90% of iPhone users stick with the brand when purchasing another phone. Samsung, Apple's largest competitor, managed to improve its brand retention rate significantly over the past years, but still trails Apple by 13 percentage points.
- iPhone smartphone ownership in Sweden 2016, by age groupiPhone smartphone ownership in Sweden 2016, by age group
- Brand loyalty among U.S. consumers in 2014, by category and genderBrand loyalty among U.S. consumers in 2014, by category and gender
- UK: digital vouchers' influence on brand loyalty & recommendations as of March 2015UK: digital vouchers' influence on brand loyalty & recommendations as of March 2015
- Global smartphone sales to end users 2007-2016Global smartphone sales to end users 2007-2016
- Global smartphone sales by OS 2009-2016Global smartphone sales by OS 2009-2016
- Smartphone sales revenue worldwide 2013-2016Smartphone sales revenue worldwide 2013-2016
- Global smartphone sales value by region 2013-2016Global smartphone sales value by region 2013-2016
- Global market share held by smartphone vendors 2012-2016Global market share held by smartphone vendors 2012-2016
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