Google revealed its latest smartphone at a launch event yesterday. With the Pixel 6 and the Pixel 6 Pro, the tech giant is aiming to wrestle more of the market out of Apple's and Samsung's hands. While the devices may well win over new customers, data from the Statista Global Consumer Survey suggests Google's biggest battle could be to hold onto the ones they've already got.
When asked how likely they were to change to a different smartphone brand at the next opportunity, almost half of the Google users surveyed in the United States said this was likely or very likely. As this infographic shows though, this isn't representative of a fickle customer base in the smartphone segment generally but a real problem for the company to address. Apple, the kings of tech brand loyalty had the opposite result: 52 percent of their users said it was unlikely or very unlikely that they will switch brands. Samsung can't quite boast that figure, but a solid 45 percent said they plan to stick to the company in the future.