Facebook Handily Beats Competition in Terms of Engagement
Over the past few years, many reports have predicted the imminent decline of Facebook. It's growth days are behind it, it's gotten too big, young people don't use it - those were just some of the arguments brought forward against the world's largest social network.
And yet, Facebook is still here and, if a recent Pew Research report is any indication, the social media behemoth is doing pretty well. According to Pew's findings, 72% of American internet users are on Facebook and penetration rates are even higher among 18- to 29-year-olds and those with a household income above $75,000 per year. What's more impressive though, is the degree of user engagement that Facebook enjoys. 70% of Facebook users in the U.S. log in to the service on a daily basis, 43% do so several times a day. Those are figures that other social networks, all hype notwithstanding, cannot compete with.
In a way, Facebook is like an old favorite sweater: it's been around forever, it's not as sexy as some of your newer clothes but you can't get rid of it and somehow end up wearing it more than anything else.
- Social media engagement with the BBC in the United Kingdom (UK) 2014Social media engagement with the BBC in the United Kingdom (UK) 2014
- Social media engagement with Google in the United Kingdom (UK) 2014Social media engagement with Google in the United Kingdom (UK) 2014
- Monthly social media user engagement worldwide 2015, by regionMonthly social media user engagement worldwide 2015, by region
- Most popular product brands on Facebook 2017Most popular product brands on Facebook 2017
- Most popular Facebook fan pages 2017Most popular Facebook fan pages 2017
- Number of monthly active WhatsApp users as of 2013-2017Number of monthly active WhatsApp users as of 2013-2017
- Facebook: number of monthly active users worldwide 2008-2016Facebook: number of monthly active users worldwide 2008-2016
- Facebook: number of daily active users worldwide 2011-2016Facebook: number of daily active users worldwide 2011-2016
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