Facebook Handily Beats Competition in Terms of Engagement

by
,

Over the past few years, many reports have predicted the imminent decline of Facebook. It's growth days are behind it, it's gotten too big, young people don't use it - those were just some of the arguments brought forward against the world's largest social network.

And yet, Facebook is still here and, if a recent Pew Research report is any indication, the social media behemoth is doing pretty well. According to Pew's findings, 72% of American internet users are on Facebook and penetration rates are even higher among 18- to 29-year-olds and those with a household income above $75,000 per year. What's more impressive though, is the degree of user engagement that Facebook enjoys. 70% of Facebook users in the U.S. log in to the service on a daily basis, 43% do so several times a day. Those are figures that other social networks, all hype notwithstanding, cannot compete with.

In a way, Facebook is like an old favorite sweater: it's been around forever, it's not as sexy as some of your newer clothes but you can't get rid of it and somehow end up wearing it more than anything else.



Infographic: Facebook Handily Beats Competition in Terms of Engagement | Statista
 Report
Related Infographics
  • Pinterest
    Pinterest: Shoppers' Social Media Platform Of Choice

    This chart shows the percentage of U.S. users on each platform utilizing it for finding/shopping for products in 2016.

  • Social Media Marketing
    The Great Influencer

    This chart shows how social media influences shopping behavior.

  • App Developers
    Where Popular Apps Are Under Assault

    This chart shows the number of countries where the following apps are restricted/users were arrested in 2016.

  • Facebook
    Fake News Is A Real Problem

    This chart shows the Facebook engagement of fake news stories on the US election 2016.

  • Market research industry
    How to Measure Audience Engagement Online?

    This chart shows what digital publishers think matters most when measuring audience engagement

You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference

You may also be interested in...
FAQ
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Robin Hüdepohl
(robin.huedepohl@statista.com).